Experience the 'Origin' of Hakata Motsunabe: 'Hakata Motsunabe Ooyama Itoshima Atelier' to Open at Itoshima Factory

LAV Co., Ltd. (Headquarters: Fukuoka City, Fukuoka Prefecture; Representative Director: Tsutomu Ooyama), operator of 'Hakata Motsunabe Ooyama,' will open its first factory-attached retail store, 'Hakata Motsunabe Ooyama Itoshima Atelier,' within its Itoshima Factory in Itoshima City, Fukuoka Prefecture, on Saturday, June 6, 2026.

Background and Concept of 'Itoshima Atelier' As we expanded our mail-order business to deliver the 'Ooyama taste' nationwide, we arrived at the desire to 'directly hand over the ultimate freshness that can only be tasted at the production site.' The 'Itoshima Atelier' is not just a retail store, but a workshop (atelier) where craftsmen carefully select ingredients to complete the 'work of art' that is the customer's dining table in the best possible condition. We provide an unprecedented premium purchasing experience in a serene space where white plaster and heavy black counters contrast.

'Raw Motsunabe Set' Available Only Here The highlight is a set using 'raw offal' that has never been frozen, which is not offered through mail order. We provide the translucent sweetness and elasticity that can only be realized because it is attached to the heart of the factory, prepared on the same day. Please note that the 'raw offal' set is a limited product available only on days when 'raw offal' arrives at the factory. *Daily arrival status and sales schedules will be posted on our official Instagram (@ooyama.itoshima.atelier).

'Absolute Hygiene Management' and 'Latest Equipment' Supporting Trust In the production line behind the atelier, we have invested in equipment that prioritizes food safety. We have introduced electrolytic water generators for advanced cleaning technology to carry out thorough sterilization and cleaning. In addition, based on annual maintenance contracts with equipment manufacturers, major equipment such as the latest freezing machines undergo regular inspections twice a year to maintain the best operating condition at all times. This thorough commitment to the 'invisible parts' is the pride of our brand. Regarding the products handled, we offer the 'Motsunabe Miso Flavor,' which about 80% of customers order at our restaurants, the classic 'Motsunabe Soy Sauce Flavor,' as well as our most popular side menu, 'Soft Beef Sumotsu,' 'Horse Sashimi' shipped directly from Kumamoto, and Ooyama's Hakata Mentaiko. We also handle popular room-temperature retort products sold as souvenirs at airports and Hakata Station, as well as Ooyama's original seasonings.

~As a base for brand dissemination of Motsunabe Ooyama~ In the future, in addition to sales, we plan to organize real-life purchase events with customers and exchange events with local residents.