Niki Golf Implements Local Inventory Marketing via 'Kutikomi com' to Strengthen OMO

mov Inc. (Representative Director: Makoto Watanabe, Headquarters: Shibuya-ku, Tokyo), provider of the unified store customer attraction platform 'Kutikomi com', announces that Niki Golf Inc. (President: Kazunari Niki, Headquarters: Itabashi-ku, Tokyo), operator of the 'Niki Golf' shops, has adopted the platform for local inventory marketing aimed at strengthening OMO (Online Merges with Offline) and increasing traffic to physical stores and its EC site.

Moving forward, Niki Golf will work to maximize the exposure of store and inventory information using 'Kutikomi com' to promote visits to physical stores and guide users to the EC site, aiming to improve the cross-channel purchasing experience and maximize customer acquisition.

What is 'Local Inventory Marketing'? 'Local Inventory Marketing' is a new marketing method proposed by mov for the retail industry. When users search for a product, it displays inventory information of nearby stores carrying the product, store details, and purchase links to the EC site on search platforms like Google. This not only encourages visits to physical stores but also establishes purchase paths to the company's EC site, providing users with a smooth shopping experience both online and offline.

Companies using 'Kutikomi com' Company Name: Niki Golf Inc. Representative: President Kazunari Niki Location: 66-3 Shimizucho, Itabashi-ku, Tokyo 174-0053 Established: 1979 Business: Sale of golf equipment Website: https://www.nikigolf.co.jp/

Expectations after implementing Kutikomi com The following effects are expected with the implementation of Kutikomi com.

- Strengthening purchase paths by linking store inventory to Google services Because they handle unique items like used golf clubs, they aim to increase product exposure and strengthen purchase paths at both stores and the EC site by displaying inventory information on Google services.

- Strengthening inbound customer attraction through multilingual support They aim to strengthen inbound customer attraction by enhancing multilingual support for store information and posts, as well as analyzing reviews from foreign visitors to Japan.