What was the purpose of introducing 'KuchikomiCom' by Watts Co., Ltd.?

The purpose was to enhance the management and analysis of reviews, utilize customer feedback for store operations and marketing strategies, and improve the efficiency of review response tasks.

How has the introduction of 'KuchikomiCom' changed the store operations of Watts Co., Ltd.?

The company has aligned its understanding of the current situation based on area managers and analysis data, and established a system to discuss specific improvement measures on-site. Headquarters and stores now collaborate more smoothly through review analysis.

What are the main store brands operated by Watts Co., Ltd.?

Watts, WattsWiz, Meets, Silk, Fretz, and Hyakuen Consulate are among the over 1,900 stores operated by the company.

What are the main features of 'KuchikomiCom' operated by mov Co., Ltd.?

It provides bulk updates of store information across 32 review sites and the company's own website, quantitative analysis of reviews using AI, and AI-supported response assistance functions.

What is the establishment date and main business content of Watts Co., Ltd.?

Watts Co., Ltd. was established on February 22, 1995, and primarily operates in the wholesale and retail of daily necessities and sundries, focusing on 100-yen store operations.

Watts Establishes Data-Driven Store Improvement System Using Kutikomi-com

Published May 21, 2026 10:00 PM ・ Updated Jun 14, 2026 8:11 AM ・ 3 min read ・ Source: PR TIMES

Watts has implemented the Kutikomi-com platform to analyze customer review data, successfully establishing a system for store improvement through collaboration between headquarters and store managers.

mov (Headquarters: Shibuya-ku, Tokyo) has published a case study highlighting how Watts (Headquarters: Osaka-shi, Osaka) is leveraging 'Kutikomi-com,' an integrated platform for store attraction, to analyze customer reviews and improve store operations through collaboration between headquarters and field managers.

Background of Implementation: Watts operates over 1,900 stores under brands such as 'Watts,' 'Watts With,' 'Meets,' 'Silk,' 'Fretz,' and 'Hyakuen Ryojikan.' Having initiated MEO strategies around 2017 and stabilized their review management process, they implemented Kutikomi-com to seek deeper analytical insights and more efficient review response workflows.

Comment from Representative: Naoki Korogi of the Business Strategy Department stated, 'Kutikomi-com provides analysis functions that streamline decisions on which stores to focus on and prioritize. It also facilitates a strong connection between HQ and field managers, allowing area managers to verify field realities based on analytical data during store visits. Reviews are packed with insights into why customers shop at specific locations, which we aim to leverage for store improvement.'

Kutikomi-com is a platform that integrates with 32 domestic and international review sites to centralize store information management, AI-powered analysis, and response support. It is widely used across various industries, including restaurants, retail stores, and local governments.

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Source: PR TIMES
Category: News

Watts Establishes Data-Driven Store Improvement System Using Kutikomi-com

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