【Held on 6/17】What Kind of Accommodation Facilities Can Capture Inbound Demand? ~From Acquiring Reservations to Smart Operations That Don't Exhaust Staff~

mov Inc. (Representative Director: Makoto Watanabe, Headquarters: Shibuya-ku, Tokyo), which operates "Hojun Labo," one of the largest inbound business media in Japan, and "Kuchikomi Com," a unified customer review platform for businesses, will hold an online seminar for those involved in inbound services for accommodation facilities on June 17 (Wednesday) from 13:00 to 14:00. Participation is free.

In this seminar, mov will explain the latest trends of foreign visitors to Japan and "how accommodation facilities are chosen," and aipass Inc., which provides smart check-in, will introduce practical methods for inbound response that do not exhaust the staff. The content will cover everything from acquiring reservations to streamlining operations.

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Seminar Highlights

Understand the latest trends in inbound visitors and how accommodation facilities are chosen

Understand the impact of search and reviews on choosing accommodation facilities

Learn practical inbound responses for the field, such as smart check-in

Gain hints for operational improvements that can be achieved even with labor shortages

Seminar Content

<Part 1> Latest Inbound Trends and How Accommodation Facilities Are Chosen (mov)

Latest trends in the inbound market

Information gathering and reservation behavior of foreign visitors in Japan

Decision-making points in choosing accommodation facilities

Impact of search and reviews

<Part 2> Practical Inbound Response for Accommodation Facilities (aipass)

Challenges in inbound response for accommodation facilities

Non-contact response using smart check-in

Streamlining passport information acquisition and management

Multilingual support and operational optimization

*Content is subject to change.

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Speakers

Mayumi Yamada

CEO, aipass Inc.

Graduated from Kobe University and experienced an IPO at a photo sales DX platform company. After gaining on-site operational experience in the accommodation industry, she founded aipass Inc. She is promoting the adoption of accommodation DX, including smart check-in.

Tatsuya Tokunaga

Expert, Sales Department, Store Support Business Division, mov Inc.

Joined mov in November 2024. With a career specializing in "IT x Travel Industry," he has experience in new business development sales for OTAs (Online Travel Agents) and minpaku sites. In his previous role, as the first salesperson, he broadly supported everything from initial planning to establishing actual sales operations for AI chatbot services and SaaS-type accommodation reservation systems. Currently, as an expert in mov Inc.'s Consulting Department, he proposes local SEO strategies using "Kuchikomi Com" and supports overall marketing efforts.

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▼ For MEO & Review Strategies to Become a "Chosen" Business, Use Kuchikomi Com

See Kuchikomi Com

What is "Kuchikomi Com" that Turns Review Sites into More Sales?

Kuchikomi Com is a "unified customer review platform for businesses" that turns domestic and international review sites into more sales.

It supports store improvements based on review analysis data, increases customer acquisition from Google Maps and review sites, and reduces the workload of updating store information across multiple review sites. It also integrates with inbound-focused websites, supporting multilingual store information management and review analysis for inbound MEO strategies.

It is widely used across various industries, including restaurants, commercial facilities, retail stores, and in collaboration with local governments.

<Kuchikomi Com Feature 1>

Integration with 32 sites, including company websites! Unified management of store information, menus, products, and posts

Kuchikomi Com can integrate with 32 domestic and international sites, including Google Maps and company websites. By updating information such as store hours and menus as master data, you can simultaneously update store information and posts on each site, reducing workload and utilizing it for customer acquisition strategies.

<Kuchikomi Com Feature 2>

Unified review management! AI supports analysis and replies

By analyzing and scoring aggregated reviews and surveys with AI, customer feedback, which is difficult to analyze, can be quantitatively analyzed on various axes to aid management decisions and store improvements. AI also supports review replies, enabling smooth communication with customers.

<Kuchikomi Com Feature 3>

Inbound support too! MEO strategies leveraging the latest information and know-how

Kuchikomi Com allows for unified management and operation of important inbound strategy sites such as Google Maps, Dianping, and other overseas sites, as well as store search pages on company websites. Furthermore, mov, the provider of Kuchikomi Com, operates "Hojun Labo," one of the largest inbound business media in Japan, and supports MEO strategies by leveraging its extensive knowledge and know-how.

Learn more about Kuchikomi Com

What is "Hojun Labo," one of the largest inbound business media in Japan?

Hojun Labo is one of the largest inbound business media in Japan, delivering daily news and data about foreign visitors to Japan for inbound and inbound marketing professionals.

It provides various data related to inbound tourism, such as the number of visitors by nationality, entry/exit routes, and inbound status by prefecture. It also delivers daily news articles on "government policies and trends," "information on subsidies related to inbound tourism," and "know-how for inbound measures."

Learn more about Hojun Labo

[Company Profile] Company Name: mov Inc. (Corporate Site) Location: Shibuya Property Tower 10F, 1-32-12 Higashi, Shibuya-ku, Tokyo Representative: Makoto Watanabe Established: September 2015 Business Activities:

- Operation of "Kuchikomi Com," a unified customer review platform for businesses - Operation of "Hojun Labo," one of the largest inbound business media in Japan - Operation of "Hojun Labo Solution Store," a website for requesting materials specialized in inbound measures

[Contact for Inquiries from Media] mov Inc. Public Relations: Niihara Email: [email protected] Phone: 070-9343-8235