【6/24 Event】2026 Latest Inbound Market Trends - What Comes After Baku-Gai (Impulse Buying)?

mov Corporation, which operates the largest inbound business media 'Visit Japan Lab' and the store-oriented one-stop platform 'Kuchikomi Com', will hold an online seminar for manufacturers, brand managers, and advertising agencies on June 24th (Wed) from 14:00-15:00. Participation is free.

This webinar will analyze the latest trends in the 2026 inbound market and explain the background of the shift in consumer trends from 'baku-gai' (impulse buying) to 'simei-gai' (named buying), providing practical ideas for brands to become 'chosen entities'.

Register for the free seminar

Seminar Points

Understand the latest 2026 inbound market trends with numbers and examples

Understand the mechanism of the shift from 'baku-gai' to 'simei-gai'

Understand the approach and ideas for pre-travel strategies to get users to make named purchases

Recommended for:

Those who will be in charge of inbound strategies (including new and additional assignments)

Manufacturers and brands that want to consider or strengthen strategies for visiting foreign tourists

Those who feel that 'advertising is being done but there is little sense of sales'

Advertising agencies and support companies that propose inbound strategies to clients

Seminar Content

Kawani from Visit Japan Lab and trial JAPAN will give a lecture, explaining the latest trends in the inbound market and the approach to strategies that manufacturers and brands can actually implement.

<Agenda>

Part 1: Latest Trends in the 2026 Inbound Market

Analyzing the latest data on the number of inbound visitors and consumption

The current position of the inbound market (importance as an export industry)

Trends and signs of market changes to watch in 2026 (summer vacation, international situation, etc.)

Part 2: Pre-Travel Recognition and Inbound Consumption Relationship

How has the customer journey of inbound visitors changed?

What is happening in 'pre-travel': Realities of information gathering and brand contact

The importance of 'pre-travel experience' that influences in-travel purchases

Part 3: What is 'Named Buying' Coming After Impulse Buying?

Why is 'named buying' increasing: Background and structure

From impulse buying to purposeful buying: Reading changes in consumer behavior

Characteristics of categories and products where named buying is occurring

Part 4: Mechanisms to Get Users to Make Named Purchases - Introduction to trial JAPAN

What are the common points of strategies that generate named buying?

Methods to gain 'pre-travel named' by utilizing influencers

The full picture of inbound-oriented influencer marketing provided by trial JAPAN

*Note: The content may change.

Register for the free seminar

▼ For inbound-oriented foreign influencer strategies, 'trial JAPAN'

Details of the service are here

Speaker

Kawani Teppei

mov Corporation / Visit Japan Lab, President's Office

After graduating from university, he has been involved in communication and mobile content-related business since his new graduate days. Since 2014, he has been in charge of launching, promoting, and promoting Wi-Fi applications for visiting foreign tourists at a major telecommunications company. He actively promoted to the then immature market of visiting foreign tourists in each country, achieving a cumulative 2 million downloads and growing to the largest number of users in Japan at the time. He has also been involved in seminars and advertising alliances, planning, and sales using Wi-Fi connection data and GPS data for local governments and government agencies. He is currently engaged in digital marketing and inbound consulting for major companies and government agencies at mov Corporation. Since 2025, he has been in charge of the new business trial JAPAN. External expert (2020-2023) for the 'Promotion of DMO Formation at World Standards' by the Tourism Agency.

Register for the free seminar

How 'Kuchikomi Com' Turns Review Sites into More Sales

Kuchikomi Com is a 'one-stop platform for store-oriented customer acquisition' that turns domestic and foreign review sites into 'more sales'.

We support store improvement using review analysis data, increase the number of customers from Google Maps and review sites, and reduce the workload of updating store information on multiple review sites. In addition, we are also linked with inbound-oriented sites, and we also respond to MEO measures for inbound, such as maintaining store information and review analysis in multiple languages.

In addition to restaurants and commercial facilities, retail stores, and collaboration with local governments, it is widely used regardless of industry and sector.

<Kuchikomi Com Feature 1>

Linked with 32 sites including your own HP! Manage store information, menus, products, and posts in bulk

Kuchikomi Com allows you to link with 32 domestic and international sites including your own HP and Google Maps. By updating store operating hours and menu information as master data, you can update store information and post content on each site in bulk, reducing workload and supporting customer acquisition strategies for your store.

<Kuchikomi Com Feature 2>

Manage reviews in one place! AI supports analysis and response

By having AI analyze and score aggregated reviews and surveys, you can quantitatively analyze customer voices that are difficult to analyze on various axes, and use them for management decisions and store improvements. In addition, AI also supports responses to reviews, realizing smooth communication with customers.

<Kuchikomi Com Feature 3>

Inbound support! MEO measures using the latest information and know-how

Kuchikomi Com can manage and operate Google Maps, which is important for inbound measures, Dianping, and other overseas sites, and store search pages on your own HP in bulk. In addition, mov, which provides Kuchikomi Com, operates the largest inbound business media 'Visit Japan Lab', and supports MEO measures using its rich insights and know-how.

See more about Kuchikomi Com

About the Largest Inbound Business Media 'Visit Japan Lab'

Visit Japan Lab is the largest inbound business media that provides news and data about visiting foreign tourists to those in charge of inbound and visiting Japan marketing on a daily basis.

In addition to providing various data related to inbound, such as the number of visiting foreign tourists by nationality and route information for entry and exit, we also provide various articles in daily news, such as 'government policies and trends' and 'information on subsidies related to inbound', and 'know-how on inbound measures'.

See more about Visit Japan Lab

[Company Profile]

Company Name: mov Corporation (Corporate Site)

Location: 10F, Shibuya Property Tower, 1-32-12 Higashi, Shibuya-ku, Tokyo

Representative: Makoto Watanabe

Established: September 2015

Business Content:

・Operation of the store-oriented one-stop customer acquisition platform 'Kuchikomi Com'

・Operation of the largest inbound business media 'Visit Japan Lab'

・Operation of the resource request site 'Visit Japan Lab Solution Store' specializing in inbound measures

[Inquiries from the press regarding this matter]

PR: Niihara

Email: [email protected]

Phone: 070-9343-8235