mov Co., Ltd. (CEO: Makoto Watanabe, headquarters: Shibuya-ku, Tokyo; hereinafter 'mov') introduces the case study of WonderTable Co., Ltd. (CEO and Domestic COO: Hiroaki Kono, headquarters: Shinjuku-ku, Tokyo), showcasing how the company has utilized 'Kuchikomi.com,' a unified customer acquisition platform for physical stores, in its store operations and marketing strategies.
Background of Implementation
WonderTable Co., Ltd., which operates multiple restaurant brands both domestically and internationally, has set a goal in its medium-term management plan toward 2030 to strengthen inbound customer acquisition. Starting with 'Moo Moo Paradise,' the company adopted the MEO tool 'Kuchikomi.com,' continuously implementing MEO strategies and multilingual content dissemination based on customer review and keyword analysis. By quantitatively capturing customer feedback and reflecting it in social media posts and service improvements, a self-sustaining cycle of improvement has been established, where positive experiences generate new reviews. Building on this success, the company has expanded the use of 'Kuchikomi.com' to other brands with different concepts—'YONA YONA BEER WORKS' and 'Barbacoa'—scaling a single-brand achievement into a company-wide standard.
Comments from Key Personnel
Daikonda, Advisor, Casual Dining Division:
"At 'Moo Moo Paradise,' we've institutionalized the practice of analyzing reviews and keywords, and applying insights to our content and service. This proven success gave us the confidence to expand the approach across other brands."
Saji, General Manager, Barbacoa:
"We've established an internal MEO team focused on increasing visibility through strategic postings and sharing detailed menu information. Our goal is to deliver the authentic experience of our brand to international visitors coming to Japan."
Oshima, General Manager, YONA YONA BEER WORKS:
"Previously, we recognized the importance of attracting inbound customers but were unsure where to start. Since adopting Kuchikomi.com, optimizing posts based on keyword analysis and actively encouraging reviews through improved service have become routine. We aim to become a 'must-visit destination' for international guests."
For more details, please refer to the full interview article:
→ https://kutikomi.com/case/restaurant/wondertable-2/
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Company Using 'Kuchikomi.com'
Company Name: WonderTable Co., Ltd. Representative: Hiroaki Kono, President/CEO/Domestic COO Address: 22F, Tokyo Opera City Tower, 3-20-2 Nishi-Shinjuku, Shinjuku-ku, Tokyo 163-1422 Founded: July 30, 1946 Business Activities: Operation of restaurants; recruitment and support of franchisees through a franchise chain system Website: https://www.wondertable.com/
Company Operating 'Kuchikomi.com'
Company Name: mov Co., Ltd. (Corporate Site)
Representative: Makoto Watanabe, CEO
Address: Shibuya Property Tower 10F, 1-32-12 Higashi, Shibuya-ku, Tokyo
Founded: September 2015
Business Activities:
- Operation of 'Kuchikomi.com,' a unified customer acquisition platform for physical stores
- Operation of 'Hōnichi Lab,' Japan's largest inbound business media
- Operation of 'Hōnichi Lab Solution Store,' a resource request site specialized in inbound countermeasures
Media Inquiries
About 'Kuchikomi.com' – Turning Reviews into Revenue
'Kuchikomi.com' is a 'unified customer acquisition platform for physical stores' designed to turn domestic and international review site data into increased sales.
The platform supports store improvements through review analytics, increases customer traffic from Google Maps and review sites, and reduces the workload of updating store information across multiple platforms. It also integrates with inbound-focused services, enabling multilingual store information management and review analysis—comprehensive MEO support for attracting international visitors.
Used widely across industries—not only restaurants, commercial facilities, and retail stores, but also in collaboration with local governments.
<Feature 1 of Kuchikomi.com>
Connects with 32 sites, including your official website! Centralized management of store information, menus, products, and posts
Kuchikomi.com enables integration with 32 domestic and international sites, including your official website and Google Maps. By updating master data such as business hours and menu details, store information and posts across all connected platforms can be updated simultaneously—reducing operational workload and enhancing customer acquisition efforts.
<Feature 2 of Kuchikomi.com>
Unified review management! AI-powered analysis and response support
AI analyzes and scores aggregated reviews and surveys, enabling quantitative analysis of customer feedback across multiple dimensions—supporting management decisions and store improvements. AI also assists in responding to reviews, facilitating smooth communication with customers.
<Feature 3 of Kuchikomi.com>
Inbound-ready! MEO strategies powered by up-to-date insights and expertise
Kuchikomi.com allows centralized management and operation of key inbound platforms such as Google Maps, Dianping, and other international sites, as well as your official website’s store search pages. mov, the provider of Kuchikomi.com, operates 'Hōnichi Lab,' Japan’s largest inbound business media, leveraging its extensive knowledge and expertise to support effective MEO strategies.
Learn more about Kuchikomi.com
About 'Hōnichi Lab' – Japan’s Largest Inbound Business Media
Hōnichi Lab is Japan’s largest inbound business media, delivering daily news and data on inbound tourism to professionals in charge of inbound strategy and marketing.
It provides data on inbound visitor numbers by nationality, entry/exit routes, and regional inbound trends by prefecture. Additionally, daily articles cover government policies, inbound-related subsidies, and practical know-how for inbound marketing strategies.
FACT BOX
- Source: PR TIMES
- Category: Partnership