ReFa Adds Three New Colors to ReFa BEAUTECH DRYER SMART W: M-Pink, M-Mint Green, and M-Purple

MTG Co., Ltd. (Headquarters: Nagoya, Aichi Prefecture; President: Tsuyoshi Matsushita), through its beauty brand 'ReFa,' is adding three new colors—M-Pink, M-Mint Green, and M-Purple—to the 'ReFa BEAUTECH DRYER SMART W' as the third release of its new project, 'ReFa BEAUTY SHOWCASE.'

The brand plans to continue introducing various color options in future product developments, further expanding the expression of beauty proposed by ReFa.

Product Overview

Product Name: ReFa BEAUTECH DRYER SMART W

Colors: M-Pink, M-Mint Green, M-Purple

Price: 40,000 yen (including tax)

Release Date: May 20, 2026 (Wednesday)

Dimensions: Approx. 230mm x 49mm x 209mm

Weight: Approx. 520g (including power cord, excluding set nozzle)

Power Source: AC100-240V, 50/60Hz

Sales Channels: Sequentially available at hair salons, aesthetic salons, ReFa GINZA, the MTG Online Shop, department store events, ReFa SHOP events, electronics retailers, and B happy (an EC site for salon customers).

*Please contact each store for availability.

About 'ReFa BEAUTY SHOWCASE'

ReFa BEAUTY SHOWCASE is a project that proposes new beauty through hair care. From a total hair care perspective, the project offers diverse beauty and experiential value through various items and content, including new products and color variations. By helping customers find their own styles with enjoyment, elevating their mood every time they hold the product, and bringing excitement each time they use it, the project aims to create new beauty experiences that enrich daily hair care routines and expand the possibilities of hair care.