ReFa Introduces Silk Hair Care Line - A New Proposal to Bring Out Hair's Natural Beauty

ReFa, a beauty brand under MTG, is launching a new hair care line utilizing silk materials, focusing on friction and dryness damage occurring during the day and while sleeping.

The line includes two collections: "ReFa SILK AURA LINE," which brings deep shine to hair with premium silk, and "ReFa SILK PEARL LINE," which achieves beautifully lustrous hair with smooth silk. Through products like silk chouchous and night caps, the brand proposes a new hair care habit to protect the hair's natural beauty, from day to night.

The products will be pre-released at ReFa GINZA on July 1, 2026, followed by sequential sales at the MTG online shop and ReFa SHOPs.

Addressing friction damage during sleep, the brand developed a silk night cap that gently wraps the hair, reducing friction from tossing and turning to lead to more manageable hair. Additionally, silk chouchous are offered for daytime care. Designed with the hair's well-being in mind, they minimize hair ties marks and suppress friction, protecting hair beauty even while out.

Dense Silk Fabric from High-Quality Thread Adopting dense silk fabric with a focus on thread quality. Only top-grade 6A silk is selected and used. By gently wrapping the hair while reducing friction, it achieves both high moisture retention and a comfortable feel.

Hair's Natural Beauty Brought by ReFa SILK Silk is a material whose effect on hair is greatly influenced by thread quality and weaving density. The moist, smooth texture created by the luxurious, thick, and dense ReFa silk brings out the natural beauty of the hair and adds deep shine.

ReFa SILK AURA: Dense Night Care Specification for Friction Suppression and Shine Infused with Goto tsubaki oil that traces nature's memory for a moist, smooth texture. Heavy silk fabric wraps hair friction-free for ultimate glossy hair. Features a plate with the ReFa logo and a turban ribbon, with a wide, comfortable-fit elastic band.

ReFa SILK PEARL: Daily Care Specification for Suppressing Friction Damage and Achieving Luster Premium silk fabric gently wraps the hair to achieve a lustrous look. Features a large ribbon with the ReFa logo and a wide, comfortable-fit elastic band, designed to lift the mood every time it is worn.