MTG Co., Ltd. (Headquarters: Nagoya City, Aichi Prefecture, President and CEO: Go Matsushita) announced the release of the second creative movie for the project "ReFa BEAUTY SHOWCASE with MISAMO," in collaboration with MISAMO, the MUSE for ReFa's haircare category.

The new movie, themed "behind the scenes of beauty creation," depicts the three members of MISAMO refining their individual beauty. It expresses the excitement and thrill of beauty taking shape through ReFa's haircare items. Please enjoy the "ReFa BEAUTY SHOWCASE with MISAMO" portrayal of the world behind beauty's creation.

The movie can be viewed at the following URL:

URL: https://youtu.be/-T2_Oma2H_o

About the Second Creative Movie

This movie depicts the world behind beauty creation through the process of MISAMO's three members refining their individual beauty. Furthermore, upcoming graphics will express MISAMO's charm through styling that enhances their unique personalities, in a world view linked to this movie. The movie will be sequentially released on ReFa's official YouTube channel and LP. Various creatives, including graphics, are scheduled to be rolled out sequentially through OOH, taxi advertising, and LPs.

New Creative Movie and Graphics Displayed Together: "ReFa BEAUTY SHOWCASE with MISAMO" Reopens at ReFa GINZA

"ReFa BEAUTY SHOWCASE with MISAMO" is a special exhibition where visitors can experience the world of beauty expressed by ReFa and MISAMO. The current exhibition runs until July 5 (Sun) and will reopen on July 22 (Wed). Following the renovation, new creative content will be displayed together, and some new products scheduled for future release will be exhibited in advance exclusively at the venue.

Popular content, such as early access to limited color items, a photo wall, and photo print machine experiences, will continue to be available. For event details, please visit the special website.

*The artist will not be present.

Location: ReFa GINZA (7-9-15 GINZA gCUBE, Ginza, Chuo-ku, Tokyo)

Exhibition Period

・Current Exhibition: Until July 5 (Sun)

・Reopening: July 22 (Wed) onwards

*Exhibition content will be partially renewed starting July 22 (Wed) for the reopening.

For details, please check the special page below.

Special Website: https://www.refa.net/beauty_showcase/

Image of Current Exhibition

MISAMO Profile

MISAMO is a trio unit consisting of MINA, SANA, and MOMO, Japanese members of the Asia's No.1 girl group TWICE, with the meaning "to charm once with good music and twice with wonderful performance."

In July 2023, they debuted in Japan with their mini-album "Masterpiece." In December of the same year, they made their first appearance on "The 74th NHK Kohaku Uta Gassen."

In November 2024, they released their 2nd mini-album "HAUTE COUTURE" and held their first Japan Dome Tour "MISAMO JAPAN DOME TOUR 2024 \"HAUTE COUTURE\"" at Belluna Dome, Kyocera Dome Osaka, and Tokyo Dome. They mobilized approximately 250,000 people over a total of 6 days, breaking the record for the fastest Tokyo Dome performance by a female artist.

In February 2026, they will release their first Japanese album "PLAY" as the final chapter of MISAMO's trilogy, following "Masterpiece" and "HAUTE COUTURE."

About "ReFa BEAUTY SHOWCASE"

ReFa BEAUTY SHOWCASE is a project that proposes new beauty in haircare.

From the perspective of total haircare, it proposes diverse beauty and its experiential value through various items and content, including new products and color variations.

By helping users find their own style while having fun, and by creating a new beauty experience that elevates their mood each time they have it and brings exhilaration each time they use it, we will expand the possibilities of haircare.

<Special Site for "ReFa BEAUTY SHOWCASE">

https://www.refa.net/beauty_showcase/

About the "ReFa" Brand

ReFa is a beauty brand that proposes new beauty habits to customers with the theme of "VITAL BEAUTY." It discovers and expands the possibilities of beauty that transcend time, place, and even gender.

<ReFa Brand Site>

http://www.refa.net/

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About MTG Co., Ltd.

MTG, with its corporate vision of "VITAL LIFE," develops brands, products, and services in the fields of BEAUTY and HEALTH to realize healthy, beautiful, and vibrant lives for people around the world.

<MTG Corporate Site>

https://www.mtg.gr.jp/

FACT BOX

  • Source: PR TIMES
  • Category: プレスリリース
  • Organizations: ReFa / MISAMO / TWICE