Mavericks Inc. Adds Turkish Language Output to Video Generation AI "NoLang", Enabling In-House Video Production for the Turkish Market Without Translators or Narrators

Mavericks Inc. (Headquarters: Bunkyo-ku, Tokyo; Representative: Shota Okuno, President and CEO), the provider of the video generation AI "NoLang", has newly added "Turkish" to NoLang's output languages. By simply selecting it from the language selection menu, users can generate videos with Turkish narration and subtitles directly from Japanese materials or scripts. Existing videos can also be converted to Turkish with a single click. This offers a new option for companies looking to streamline video production and quickly disseminate information to the Turkish market for purposes such as IR disclosures, product introductions, and cross-border e-commerce, without the need for outsourcing to translation companies or arranging narrators.

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Rapidly Growing Turkish Market, Language Barriers Hinder Business Expansion Speed

Turkey is a vast market with a population of approximately 88 million people (estimated for 2025) (*1), and its e-commerce market is expected to see rapid expansion, growing by 52.2% year-on-year in 2025 (*2). The B2C e-commerce market alone is projected to reach $11.7 billion by 2029 (*3), making Turkey a growth market that Japanese companies cannot ignore.

However, the language barrier stands as a significant obstacle in capturing this market growth. A survey conducted by CSA Research (Common Sense Advisory) among 8,709 consumers in 29 countries found that 76% would "prefer to buy products if information is provided in their own language," and 40% stated they "would not purchase from a site only available in another language" (*4). In language regions like Turkey, which uses the Latin alphabet but has a smaller proportion of English speakers, the availability of local language content directly impacts user understanding and engagement.

According to the "2025 Survey of Japanese Companies Expanding Overseas (Middle East Edition)" (conducted in September 2025) by the Japan External Trade Organization (JETRO), over 80% of Japanese companies operating in Turkey anticipate profitability, and 49.1% responded that they plan to "expand" their business in the next one to two years, indicating an aggressive investment stance in the Turkish market (*5). While these expansion efforts are underway, the process of localizing videos and materials for Turkey typically requires outsourcing to translation companies and recording narrations, with the associated costs and time often hindering expansion speed.

To address both the rapid market growth and the burden of language barriers in the Turkish market, Mavericks Inc., the provider of the video generation AI "NoLang", now offers standalone Turkish language support to boost information dissemination to the Turkish market.

*1 DataReportal "Digital 2025: Turkey" (Turkey's population estimated at approximately 88 million in 2025) *2 CEP-Research "Turkish e-commerce market surges +50%" (Turkey's e-commerce market to grow 52.2% year-on-year in 2025) *3 "Turkey B2C Ecommerce Databook Report 2025" (Turkey's B2C e-commerce market projected to reach $11.7 billion by 2029) *4 CSA Research "Can't Read, Won't Buy" (72.1% of consumers spend most of their time on websites/content written in their own language) *5 Japan External Trade Organization (JETRO) "2025 Survey of Japanese Companies Expanding Overseas (Middle East Edition)" (Conducted in September 2025, over 80% of Japanese companies expanding into Turkey expect profitability, and 49.1% plan for business "expansion" in the next 1-2 years)

"Türkçe" (Turkish) Newly Added to NoLang's Output Languages

With this update, the video generation AI "NoLang" has newly added "Türkçe" (Turkish) to its output languages.

The operation is extremely simple: just select "Türkçe" from the "Output Language" setting menu on the video generation screen to create videos with Turkish narration and subtitles. This setting can be used with all video generation modes supported by NoLang, including text input, PDF documents, and audio files.

With Turkish now available as an option, video content creation targeting Turkey's large population and market can be completed within the NoLang service alone.

Turkish Videos Created Simply by Uploading Japanese Materials

NoLang is a service that automatically generates videos featuring an avatar explaining content, based on inputs such as text instructions, PDF documents, or audio/video files. By selecting Turkish as the output language, videos with Turkish scripts, narration, and subtitles can be generated directly from Japanese scripts or materials.

Turkish is also supported in PDF-based video generation modes such as "Present Documents," "Summarize Documents," and "Analyze Documents," allowing existing Japanese documents like financial reports and product materials to be directly repurposed as videos for the Turkish market.

Furthermore, already generated videos can be converted to Turkish with a single click using the conversion button on the viewing screen. There is no need to recreate videos originally made in Japanese for the Turkish market.

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Supports Turkish Latin Characters and Automatically Calculates Video Length

Subtitles displayed in videos are correctly rendered without distortion, thanks to font support for Turkish Latin characters (including Turkish-specific characters like ı, ğ, ş, ç).

Additionally, NoLang is equipped with a mechanism that automatically adjusts narration playback time and estimated video length based on the standard character count per minute for each language during video generation. This feature has now been newly adapted for Turkish. It prevents unnatural pauses or overly fast narration, resulting in videos where narration and subtitles flow at a natural pace.

Four Use Cases: IR Disclosures, Product Introductions, Cross-Border E-commerce, and Onboarding

With the addition of Turkish language support, videos directly applicable to specific use cases can be created instantly from existing Japanese materials within NoLang.

First, IR disclosure videos for Turkish market investors. By simply uploading existing Japanese PDFs such as financial reports and selecting Turkish as the output language, an explanatory video for Turkish market investors can be completed. This eliminates the need for outsourcing to translation companies or arranging narrators, allowing for speedy releases timed with financial results announcements.

Second, product and service introduction videos for Turkey. By inputting existing company introduction materials, product documents, or service descriptions, brand videos and product introduction videos for the Turkish market can be created. This allows for quick responses in situations requiring speed, such as establishing a local subsidiary or exhibiting at trade shows.

Third, it can be utilized for cross-border e-commerce product introduction videos. By inputting text or documents summarizing product specifications and usage instructions, product introduction videos with Turkish narration and subtitles can be generated and immediately deployed on e-commerce product pages or social media advertisements.

Fourth, it supports the creation of multilingual onboarding videos for local employees and partners. By uploading existing Japanese manuals or operation guides, user guide videos for local Turkish employees and partners can be prepared, supporting their ramp-up while reducing the burden of support operations.

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By preparing Turkish videos directly from existing Japanese materials without outsourcing to translation companies or arranging narrators, companies can engage in information dissemination to the Turkish market without slowing down their business expansion.

Future Outlook

Mavericks will continue to sequentially expand support for languages with high user demand and the native languages of foreign communities rapidly gaining presence in Japan. As an "infrastructure for multilingual video production" centered in Japan and Asia, we will continue to support information dissemination that transcends language barriers.

What is Video Generation AI "NoLang"?

"NoLang" is a video generation AI service developed in Japan that can generate videos in as little as a few seconds by simply inputting text, PDF/PPTX documents, website URLs, or even image, audio, and video files.

Since its release in July 2024, it has garnered over 200,000 registered users and been adopted by over 100 corporate clients. It is utilized for a wide range of applications, including creating summary videos of news articles, producing content for social media, and converting internal training materials into videos, boasting the largest scale among Japanese-developed video generation AI products (as of July 2026)*.

It features a rich asset library with over 100 avatars and more than 300 types of voices, along with the ability to create custom avatars and highly expressive voice synthesis functions, enabling anyone to create high-quality videos instantly without specialized knowledge.

* Comparison based on registered user numbers (our research)

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Company Overview

Company Name

Mavericks Inc.

Headquarters Location

1F, Room A, Core Hongo Building, 3-43-16 Hongo, Bunkyo-ku, Tokyo, 113-0033

Representative

Shota Okuno

Establishment

September 12, 2023

Business Activities

Provision of real-time video generation AI "NoLang" and the newsletter "Mavericks AI News" delivering the latest AI information

Company HP

https://www.mvrks.co.jp/

Mavericks Inc. is a product-out generative AI startup. We possess numerous cutting-edge proprietary products, including the real-time video generation AI "NoLang" and the super-resolution technology "Kakudai." Our team specializes in development capabilities, staying at the forefront of development sites in the generative AI era.

We welcome inquiries from those interested in NoLang, as well as from corporate representatives, those considering introducing AI services to their customer base, and DX managers within organizations. Please contact us via the email address below.

Inquiries: [email protected]