SNS-Trending Korean Custom Key Ring Brand 'taag' Announces Second Pop-up at Kichijoji Marui!

taag, a brand operated by MXN JAPAN Co., Ltd. (HQ: Shinagawa, Tokyo; CEO: Choi Hanyu) as its authorized Japanese retailer, announces the opening of a pop-up store at Kichijoji Marui.

About taag Launched in 2024 in Seongsu, the trend-setting hub of Seoul, South Korea, taag is a custom key ring brand. It has gained popularity as an 'experiential brand' where customers can create their own original key rings on the spot by combining hundreds of parts and charms. The pop and unique parts—ranging from alphabets and characters to various motifs—are enjoyed by Gen Z as fashion accessories for bags, smartphones, and pouches. The brand has drawn attention through endorsements from popular Korean idols and influencers, spreading virally via social media. It is also popular among tourists in Seoul as a 'spot to make your own key ring.' In Japan, the flagship store opened in Kichijoji, Tokyo, on March 28, 2026. Since the opening, it has received much acclaim, with buzz spreading through social media posts and word-of-mouth.

Pop-up Store Details Period: May 29 (Fri) – June 7 (Sun), 2026 Hours: 11:00–19:30 (*Closing at 18:00 on the final day) Location: Kichijoji Marui, 1st Floor Public Space

In-store Event Lucky Draw for all purchasers! Customers can participate in a lucky draw after checkout. Win charms, carabiners, or coupons usable at the flagship store! *Subject to availability. *One per person. *Images of charms are for illustrative purposes.