Mynavi Wedding Announces 'Proposal and Engagement Ring Awareness Survey 2026'

Mynavi Wedding, a bridal preparation information site operated by Mynavi Corporation (Headquarters: Chiyoda-ku, Tokyo; President and Representative Director: Shunsuke Awai), has announced the results of its 'Proposal and Engagement Ring Awareness Survey 2026' conducted among registered members considering rings and venues.

◆ Ideal Proposal: 'Extraordinary Situation' is the Top Choice at 67.2% The most popular ideal proposal setting was a 'non-routine/extraordinary situation' (67.2%). Regarding the style, 'romantic演出' (35.6%) was most supported. By gender, women favored romantic styles (38.8%), while men preferred natural/unadorned expressions (40.5%), indicating that men are more inclined towards natural approaches than women. In terms of items, 'flower bouquets' (50.6%) and 'engagement rings' (45.0%) topped the list. Additionally, 23.1% expressed a desire to 'choose the ring together after the proposal.'

◆ Positive Aspects of Proposing: 'Creating a Treasured Memory for Life' Tops the List When asked about the benefits of the proposal, 'creating a treasured memory for life' (49.2%) was the most common response, followed by 'strengthening resolve or determination for marriage' (48.6%).

◆ 67.6% See Engagement Rings as Necessary; Practical Concerns Persist While 67.6% consider engagement rings necessary, citing emotional value such as 'becoming a lifelong memory/commemoration' (65.9%) and 'fulfilling an aspiration/ideal' (59.0%), practical concerns remain. Reasons for considering them 'unnecessary' included 'no occasion for daily use' (58.8%) and 'personal preference' (49.4%). This suggests that while many treasure the ring as a 'special manifestation of feelings,' they grapple with reality regarding price and usage opportunities.