[OXO Project] 3 days to experience 'This is also wellness.' Haircare brand 'diachic' and body care brand 'nutseline' confirmed for pop-up event

What is 'Wellness' according to OXO Project?

Wellness, to OXO Project, is not limited to exercise or health management. It encompasses taking care of your skin and hair, switching moods through scent, and choosing items that make daily life more comfortable. If it makes you feel better and changes your lifestyle in a positive way, we consider that a form of wellness.

The participating brands, diachic and nutseline, propose 'self-care to reset yourself' from the perspective of beauty.

Two brands proposing 'Self-Reset'

### diachic: Confidence in your hairline diachic is a haircare brand developed with the renowned Korean salon group 'LEEKAJA Group.' It focuses on hairline management, covering parts that affect facial impressions. Visitors can test diachic items and experience Korean self-care trends firsthand.

### nutseline: Guasha body care for post-workout recovery nutseline is a Korean brand designed for daily condition management through body care. It proposes guasha-incorporated care for muscle fatigue or swelling. Visitors can experience the scent, texture, and refreshing effects of their products.

Influencer hagekano joins the collaboration: First look at new hair oil

The pop-up will feature the first public preview of a new hair oil co-developed by diachic and influencer 'hagekano,' who has over 2 million followers. hagekano, the producer of the wig brand 'NEJIKO,' has focused on creating a hair oil that offers a lightweight finish and great scent. The product is slated for future online sale, but visitors will have an exclusive chance to try it at the event.

hagekano is also scheduled to visit the venue during the event period from August 7th to 9th.