Nippon Information Co., Ltd. (Headquarters: Chuo-ku, Tokyo; President: Keita Saito), a comprehensive marketing research company, will host a free online seminar on Wednesday, June 3, 2026, at 13:00, featuring Masayuki Hagiwara, Executive Fellow at Transcosmos Analytics Inc.

Seminar Overview

'Challenges in Marketing Research Today, Part 2: Data Quality and Data Literacy'

Marketing research has long played a vital role as the foundation for corporate decision-making and understanding consumers. However, in recent years, the environment surrounding marketing research has been changing at an unprecedented pace due to the acceleration of digitalization, diversification of consumer behavior, and the rise of new technologies such as AI.

In this seminar, titled 'Challenges in Marketing Research Today,' we will unravel these challenges one by one in a five-part series. The second installment focuses on the theme of 'Data Quality and Data Literacy.'

We will clarify the risks of losing the 'essentials of survey design' as division of labor and outsourcing progress, as well as the dangers of superficial data interpretation. We will present practical points to regain the ability to read behind the numbers and prevent erroneous decision-making.

Recommended for: - Those in charge of marketing or product/service-related research. - Marketers performing research within brand development in business or marketing departments. - Those involved in decision-making using research results. - Those who want to systematically learn about the 'now' of marketing research.

Program: 'Challenges in Marketing Research Today, Part 2: Data Quality and Data Literacy'

- Risks caused by incorrect survey design. - Data quality is not determined by statistics alone. - The traps of superficial data interpretation that miss biases. - Points for improving research literacy.

Speaker: Masayuki Hagiwara (Executive Fellow, Transcosmos Analytics Inc.)

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