The LCF Organizing Committee (secretariat: JLCA Organizing Committee) will host the brand-and-creator matching and seminar-style festival 'Live Commerce Festival 2026' (hereinafter 'LCF2026') on September 8 (Tue) and 9 (Wed), 2026, at Hakusasonso in Shirokanedai, Tokyo.

Amid the rapid expansion of the live commerce market, this event brings together direct brand-creator matchmaking, hands-on know-how seminars led by industry leaders, and high-entertainment live streaming programs featuring renowned talents and influencers—making it Japan's largest live commerce event.

Official Event Website

https://www.livecommercefestival.com/livecommercefestival/2026

Official TikTok Account

https://www.tiktok.com/@livecommercefestival

Event Concept

Live Commerce Festival is Japan's largest live commerce event, enabling brands to simultaneously achieve live sales, creator matchmaking, acquisition of the latest know-how, and industry networking.

· Online × Offline Integration: Beyond a simple offline matchmaking event, exhibitors will conduct live commerce sales both on-site and online simultaneously.

· Exhibition Cost Recovery Model: A groundbreaking ecosystem in Japan where exhibitors can recover their participation fees on-site through live sales and direct matchmaking.

· Entertainment and UGC Creation: By featuring famous talents and mega-influencers, the event will attract media attention and explosively generate user-generated content (UGC) on social media.

Event Overview

Name: Live Commerce Festival 2026

Dates: September 8, 2026 (Tue) 13:00–18:00 / Awards Party 18:30–21:00

September 9 (Wed) 11:00–19:00

Venue: Hakusasonso (1-1-1 Shirokanedai, Minato-ku, Tokyo)

Organizer: LCF Organizing Committee

Number of Exhibitors: 35 (planned) Number of Attending Creators: 300 (planned)

Projected GMV: ¥220 million Projected Page Views: 16 million

Program Details

① Manufacturer × Creator Matchmaking

Manufacturers will exhibit on-site and directly negotiate with creators. A matchmaking event will support brands from product understanding and sales strategy to live sales on the day.

② LIVE COMMERCE AWARD (after Day 1 exhibition)

An exclusive networking event for exhibitors and creators. On the event day, each exhibitor, live commerce seller, and creator will conduct live commerce sales, competing for the highest GMV (Gross Merchandise Value). A comprehensive evaluation based on TikTok Shop performance, market contribution, content quality, sales results, and growth potential will be used to honor outstanding companies, creators, and live commerce sellers at the Live Commerce Award ceremony.

③ Day 1 Special Online Program (9/8)

Live-streamed nationwide via TikTok LIVE from the venue. Real-time delivery of live commerce insights, success stories, and live sales demonstrations. Scheduled performers: Goto Maki / JOY / Yun / Kagei Hina / Prince Koya / Kyogoku Ruu / En Eisei and more.

④ Day 2 Special Seminar (9/9)

Hosts top live commerce seller discussions, keynote speeches by TikTok Shop Power Sellers (TSP), video commerce seminars, and manufacturer knowledge-sharing sessions—offering practical, actionable know-how.

⑤ Attendee-Only Gift

Pre-registered attendees will receive gifts worth ¥100,000.

◼️ Special Live Online Broadcast

[Date] September 8, 2026 (Tue) 14:00–

[Viewing Platform] Official TikTok of 'Live Commerce Festival 2026'

https://www.tiktok.com/@livecommercefestival

[Performers]

MCs: JOY, Yun

Special Guest: Goto Maki

Guest: Kagei Hina

Top Live Commerce Sellers: Kyogoku Ruu, Prince Koya, Kumata Kana, and many others

※ The live online broadcast in program format will only be available on September 8 (Tue).

Benefits for Exhibitors

· Immediate Sales Model to Recover Exhibition Costs On-Site: Beyond mere product display, exhibitors can partner with creators to conduct live streaming and sales (online) directly from the venue, enabling them to recover their exhibition fees on the spot through a revolutionary ecosystem.

· Direct Matching with ~300 Creators: Through 'pre-matchmaking services' and 'creator product briefings,' brands can directly showcase their products, efficiently find compatible creators, and delegate sales. Premium sponsors are guaranteed priority matching with top-tier creators.

· Massive Brand Awareness and Explosive UGC (Word-of-Mouth) Generation: Featuring famous talents and mega-influencers will attract media attention and generate explosive UGC on social media.

· Access to Cutting-Edge Live Commerce Know-How: Learn directly from top players and agencies through seminars on the latest algorithms, secure operational frameworks, and category-specific success stories—practical strategies to maximize sales.

· Bridging Live Streaming and Live Commerce Markets: Top gifting-focused streamers and talent agencies will participate. By breaking down barriers between manufacturers, TSPs, creators, and agencies, the event will foster numerous business collaborations, casting opportunities, and new project developments.

Benefits for Commerce Creators

· Direct Matching with Premium Brands and Special Commission Rates: Connect directly with TikTok-active exhibitors to secure favorable terms such as special commission rates and free product samples, directly boosting personal revenue (GMV generation).

· Learn Practical Know-How from Top Live Commerce Sellers: Gain direct insights from top sellers like Kyogoku Ruu and Prince Koya—creators generating sales in the hundreds of millions of yen—as well as TikTok's official team. Learn how to create high-converting streams, leverage the latest algorithms, craft compelling product pitches, and engage viewers effectively.

· Strong Industry Networking: Through after-parties and on-site interactions, creators can directly connect with brand managers, top creators, and agencies, building valuable relationships to expand future opportunities.

· Compete in Japan's Premier Live Commerce Awards: In addition to daily GMV rankings, an award will evaluate annual TikTok Shop performance and influence. Winners will gain recognition as Japan's top live commerce sellers, unlocking new business opportunities and enhancing personal brand value.

◼️ [Inquiries Regarding This Event / Sponsorship / Creator Applications]

Live Commerce Festival 2026 Organizing Committee

FACT BOX

  • Source: PR TIMES
  • Category: Event