About 80% of people are "at-home eaters" for this year's Doyo no Ushi no Hi! The most common ideal budget is "under 2,000 yen." Recipes range from satisfying arrangements with small amounts to grilled dishes other than eel.

Nadia Inc. (Minato-ku, Tokyo / President and CEO Yoshinori Katsuragi), which operates the cooking media "Nadia" (URL: https://oceans-nadia.com/), conducted a survey on "Doyo no Ushi no Hi" (※1).

The survey results showed that about 80% of people who plan to eat eel on this year's Doyo no Ushi no Hi responded that they would "eat at home," and about 70% of those eating at home are considering an ideal budget of "under 2,000 yen" per person. Among those who do not eat eel, there were comments such as "There are family members who dislike eel." This release introduces Nadia's recommended eel arrangement recipes and surprising grilled dish recipes that everyone can enjoy, tailored to such budgets and family preferences.

(※1) [Survey] Survey Period/Number of Respondents: June 26 - July 1, 2026 / 1127 Nadia users (varies by question), Research Organization: In-house survey, Target Audience: Nadia registered users, Survey Method: Survey responses solicited via email newsletter.

About 80% are "at-home eaters" for Doyo no Ushi no Hi. The most common ideal budget is "under 2,000 yen."

This year's Doyo no Ushi no Hi is on July 26 (Sun). When asked if they plan to eat eel on this year's Doyo no Ushi no Hi, 21.7% responded "I definitely plan to eat it," and 43.2% responded "I want to eat it if it's affordable."

Furthermore, when asked about their style of eating eel to those who plan to eat it or might eat it, "Buying from supermarkets, department store basements, mail order, etc., and eating at home (71.1%)" was the most common answer. Including "Eating gifts from hometown tax returns or received items at home (5.7%)" and "Buying grilled eel, etc., and eating at home (4.0%)," it was found that about 80% of people who eat eel plan to enjoy it "at home."

Additionally, when asked about the ideal budget per person for "eating at home after purchasing," "1,000 yen or more to less than 2,000 yen (41.1%)" was the most frequent answer, followed by "500 yen or more to less than 1,000 yen (25.8%)." This indicates that about 70% of "at-home eaters" have an ideal budget of "under 2,000 yen" per person.

Ideal budget for eating out tends to be wider. While 2,000-3,000 yen is the most common, there are also responses of 4,000 yen or more.

On the other hand, for the 14.8% who responded "eating out at specialty stores or Japanese restaurants," the budget perception differed from those who eat at home.

When eating out, the most common budget per person was "2,000 yen or more to less than 3,000 yen (30.7%)," followed by "4,000 yen or more to less than 5,000 yen (21.4%)," and then "3,000 yen or more to less than 4,000 yen (17.1%)." About 20% of people responded that they wouldn't mind spending 4,000 yen or more. Including the response "I don't care about the price (9.3%)," it appears that those who eat out have a mindset of "Since it's a special occasion to eat out, I want to enjoy it luxuriously."

The reason for not eating eel is not just "price"? "Family members dislike eel" accounts for 25.3%.

When asked for the reasons for not choosing eel or hesitating among those who answered "I don't eat eel," "I eat grilled dishes other than eel," or "I don't do anything in particular," the following results were obtained (top 3 answers).

1st Place: Because the price is too high (45.5%)

2nd Place: I don't think I need to eat eel specifically during this season (30.6%)

3rd Place: Because there are family members, including myself, who dislike eel (25.3%)

Notably, the comment "There are family members who dislike eel" suggests that it is often difficult to choose eel for meals in such cases.

In fact, Nadia's search data (※2) also shows an increase in search volume for "kabayaki" and specifically "eggplant kabayaki" in July each year, indicating efforts to enjoy the atmosphere of Doyo no Ushi no Hi using familiar ingredients other than eel.

(※2) Searches within the Nadia app.

Enjoy according to your budget and preferences! Nadia's Recommended Doyo no Ushi no Hi Recipes

We introduce recipes recommended for "those who want to enjoy eel cost-effectively" and "those who want to enjoy something other than eel." Also, don't miss the tips for warming up store-bought eel to make it delicious.

Very satisfying even with a small amount of eel!

Chirashizushi that adults and children can enjoy

Eel Chirashi Sushi for 4 people with 1 eel, satisfying everyone by Rumi

https://oceans-nadia.com/user/279721/recipe/418069

Meltingly delicious eggplant!

A dish perfect for a donburi bowl

[Beyond Eel! Eggplant Kabayaki Style] Melty & Delicious ♡ Main Dish Level Deliciousness by Mai no Gohan.

https://oceans-nadia.com/user/386014/recipe/504702

Chicken tenderloin is moist and soft, easy to eat ♪

Attractive for being quick to make and affordable

Easy ♪ [Chicken Tenderloin Kabayaki Donburi] by Yoemi

https://oceans-nadia.com/user/1213907/recipe/522382

Steamed and grilled in a frying pan

Results in a fluffy and delicious finish!

How to make fluffy eel & eel sauce by Makorinto Penko

https://oceans-nadia.com/user/153045/recipe/379147

Nadia offers a variety of other recipes. If you have any other recipes or data you are interested in, please feel free to contact the Nadia editorial department.

About the cooking media "Nadia"

Nadia is a cooking media platform where delicious recipes from professional chefs are gathered. It is currently used by 20 million people monthly. Nadia recipes are posted by over 1,100 chefs, culinary researchers, and cooking influencers (Instagrammers) active on TV, in publications, and on Instagram, who have passed Nadia's unique screening process, collectively known as "Nadia Artists." Their high-quality recipes are popular for being "easy to make and delicious."

As of July 2026, the total number of followers of Nadia Artists is approximately 83.7 million, and their influence as influencers is also attracting attention from various food, cookware, home appliance manufacturers, and publishers.

Additionally, Nadia has published books under three labels: "Nadia Artist Series" by Takarajima-sha Co., Ltd., "Nadia Books" by One Publishing Co., Ltd., and "Nadia Collection" by KADOKAWA Corporation since 2023.

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Established: July 5, 2012

Representative: President and CEO Yoshinori Katsuragi

URL: https://nadia-corp.co.jp/

Location: 2F-3F STOCK Building, 2-16-4 Takanawa, Minato-ku, Tokyo 108-0074

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