Seasonal Limited Edition: Nakamuraya to Release 'Dorayaki Matcha Azuki' with Two Layers of Uji Matcha and Hokkaido Red Beans on April 1

Nakamuraya Co., Ltd. (Headquarters: Shinjuku, Tokyo; President: Hiroyuki Shimada) will release 'Dorayaki Matcha Azuki' from its 'Dorayaki' series at supermarkets starting Wednesday, April 1, 2026. This seasonal product is designed to evoke the fresh greenery of spring.

### Nakamuraya's Dorayaki Nakamuraya offers two lines: the premium 'Ippin Dorayaki' made with meticulous techniques, and the standard 'Dorayaki' series which brings specialty-shop flavors to supermarkets for daily enjoyment. The series is crafted to be a comforting presence in busy daily lives.

### Development Background - Dorayaki is highly popular among Japanese sweets, especially for women in their 40s to 70s. - Nakamuraya releases seasonal flavors to help customers feel the transition of seasons. - While matcha is a popular dessert flavor, surveys showed consumers still want to enjoy the classic red bean taste in dorayaki. To satisfy both preferences, a two-layer structure of matcha paste and red bean paste was developed.

### Product Features 1. **Two-Layer Structure**: Bright Kyoto Uji matcha paste combined with flavorful Hokkaido red bean paste. The layering creates flavor variations in every bite. 2. **'Frost Columns' (Shimobashira)**: The vertical lines visible in the cake cross-section are a sign of traditional, high-quality baking, ensuring a pleasant texture. 3. **Spring Atmosphere**: This product adds color to daily life, offering a moment of relaxation during the busy start of the new fiscal year.

### Product Details - **Name**: Dorayaki Matcha Azuki - **Price**: 160 yen (tax included) - **Period**: April 1, 2026 – May 31, 2026 (Planned) - **Sales Channel**: Supermarkets - **Shelf Life**: 21 days

### Campaign Overview The 'Shinjuku Nakamuraya Dorayaki Campaign' will run from April 1 to July 31, 2026. Customers can win original goods by purchasing eligible products. - **Prizes**: Shinjuku Nakamuraya product assortments, original Arita-ware dishes, and curry course meals at 'Granna'. - **How to Apply**: Add the official LINE account and upload receipt images. - **Special Offer**: Everyone who purchases 2,500 yen or more will receive a 500 yen online shop coupon.