Nakamuraya Co., Ltd. (Headquarters: Shinjuku, Tokyo; President: Hiroyuki Shimada; TSE Standard: 2204) will launch "Dorayaki Lemon Azuki," a perfect summer treat that tastes great even when chilled, starting June 1, 2026, at supermarkets and other retailers.
[Nakamuraya's Dorayaki] Nakamuraya's Dorayaki is highly acclaimed for its commitment to ingredients and production methods, offering both the authentic "Ippin Dorayaki" and the accessible "Dorayaki" series, along with seasonal limited editions.
[Development Background] Dorayaki is a popular Japanese confection, especially among women in their 40s to 70s. With the recent increase in extreme summer heat, there is a growing demand for refreshing lemon flavors. However, customer feedback indicated a desire to still enjoy the traditional red bean paste. Consequently, we developed a double-layered structure combining lemon paste and red bean paste to balance refreshing acidity with the satisfaction of traditional bean paste.
[Product Features] <POINT 1> Double-layered structure with lemon paste using concentrated lemon juice and Hokkaido red bean paste. <POINT 2> The "Frost Pillar" (Shimobashira) pattern in the dough, a sign of high-quality, traditionally crafted Dorayaki. <POINT 3> Enjoyable chilled. Refrigerating for about 3 hours makes it a refreshing summer snack.
[Product Details] ■ Product Name: Dorayaki Lemon Azuki ■ Suggested Retail Price: 160 yen (tax included) ■ Sales Period: June 1, 2026 – August 31, 2026 (planned) ■ Sales Channels: Supermarkets, Nakamuraya direct stores, official online shop
FACT BOX
- Source: PR TIMES
- Category: 新商品発売