Passion Geeks Co., Ltd. (Headquarters: Kit Nagoya City, Aichi Prefecture, Representative Director: Shogo Abe) will open a new store for its eel restaurant "Unagi Yon-daime Kikukawa" on July 9, 2026 (Thu) at the newly built "Yodoyabashi Gate Tower" in Yodoyabashi, Osaka. This will be the third store in Osaka and the 28th store in Japan.
Brand Introduction | Unagi Yon-daime Kikukawa
"Unagi Yon-daime Kikukawa" is an eel specialty restaurant operated directly by a long-established eel wholesaler founded in 1932, leveraging over 90 years of expertise in selecting the finest eels.
To allow customers to witness the eel preparation techniques cultivated alongside Japan's food culture, all stores feature a "live kitchen." The cooking process is showcased in front of the customers, allowing them to experience the chef's skills and the taste of freshly prepared dishes.
Store Introduction | Powerful Calligraphy Art on Interior Walls
Powerful calligraphy art has been placed on the interior walls.
On the gold-colored walls, the words expressing the taste of "Unagi Yon-daime Kikukawa" are boldly displayed:
"Crispy, Fluffy, Melty."
The calligraphy was created by internationally acclaimed calligrapher Yuko Watanabe.
As a place to make special occasions even more brilliant.
And as a place to add a small touch of serenity to everyday life, during breaks from work or on the way home.
We aim to create a space where the dining experience feels just a little bit special.
Yuko Watanabe
Calligrapher and artist residing in Nagoya. She began studying calligraphy at the age of 4 and started working with calligraphy in 1996. In addition to creating artistic works, she has held solo exhibitions both domestically and internationally in France, New York, Nagoya, and Kyoto, created three-dimensional calligraphy installations at major department stores, interior calligraphy for establishments such as Gerokuso Ogawaya and French vintage 1970, designed the signage for "Kinshachi Yokocho," anniversary logos for Midland Square, product logos for Yamasa Chikuwa, and works within guest rooms for The TOWER hotel NAGOYA, as well as stage art. She frequently performs live calligraphy for events such as EU Japan and company anniversaries. (Quoted from official website)
Store Introduction | Live Kitchen Counter
At the live kitchen counter set up in the store, customers can watch chefs prepare, skewer, and grill eels right before their eyes.
The "crispy skin" created by grilling over high-temperature charcoal, the "fluffy flesh" trapped inside, and the "melty richness of the fat" that comes from the finishing touches.
Everything is designed to come alive with a sense of presence.
The counter serves not only as a place to dine but also as a stage to experience the appeal of eel with all five senses.
Product Introduction | Signature "Ippon Unagi" (Whole Eel)
We are confident, which is why we serve it whole. Our signature "Ippon Unagi" is a whole, carefully selected, top-quality eel grilled in its entirety. It is so thick that it doesn't shrink even under intense heat, and the chef's skill brings out its full flavor. Grilled without steaming, this "jiyaki" (direct grill) specialty allows you to enjoy the crispy skin, the fluffy thick flesh, and the melty fat. Furthermore, we pay attention to the serving dish, using a custom-made special vessel. The hand-finished vessel is not only beautiful in shape but also excellent in heat retention, ensuring the grilled eel is served piping hot.
Broiled Eel Whole Set Meal 5,880 yen (tax included) Whole Eel Hitsumabushi 6,000 yen (tax included) Broiled Eel Whole Set 5,880 yen (tax included) White Broiled Eel Whole Set 5,880 yen (tax included)
"Unagi Yon-daime Kikukawa" Commitment to Eel
Over 90 years since our founding. As a long-established wholesaler, we have faced countless eels and developed an eye for selecting the best ones, working backward from our ideal taste and texture. Furthermore, to maximize the umami of the ingredients, we utilize "Tateba," a storage facility for eels passed down and protected by our ancestors. By resting the eels in this location, where well water is drawn from 200 meters underground, the eels are purged of mud, removing any unique odor and refining the quality of the ingredients.
Please enjoy our carefully prepared eel, which can only be savored here.
Store Overview
【Unagi Yon-daime Kikukawa Yodoyabashi Gate Tower Store】
・Address: Yodoyabashi Gate Tower 2F, 4-1-1 Kitahama, Chuo-ku, Osaka City, Osaka Prefecture
・Phone Number: 06-4256-4407
・Business Hours: 11:00~15:00 (LO 14:00)
17:00~22:00 (LO 21:00)
・Closed: None
・Seating: 43 seats (2 terrace tables)
・Opening: July 9, 2026 (Thu)
Company Overview
・Company Name: Passion Geeks Co., Ltd.
・Location: 130 Nakanogo Kita, Kit Nagoya City, Aichi Prefecture
・Representative: Representative Director Shogo Abe
・Business: Food and Beverage Business (Eel, Wagyu Beef, Izakaya formats)
・Established: March 7, 2017
・Number of Stores: 63 stores (including overseas)
・Website: https://mum-holdings.co.jp/passion-geeks/
FACT BOX
- Source: PR TIMES
- Category: 開業