Beyond Sleep Tech: Sleep Brand 'nanadecor' Hosts 'Seeds of Awareness' Project in Okuizumo, Shimane

'Cannot get rested even after sleep': The reason might be a hyper-aroused brain

Unable to relax at night, the brain remains alert. To address this 'brain fatigue' common in modern life, Juliette Inc., which manages the sleep brand 'nanadecor', will hold a retreat for its circular project 'Seed to Future -Sowing Seeds of Sleep-' in Okuizumo, Shimane, on May 23.

The core of this project is to realize the contradictions hidden behind the cotton industry and the 'natural blessings' from which clothing is born, through the experience of planting seeds by hand. Knowing the facts—such as the use of defoliants for harvesting efficiency and the burden on labor environments—is a questioning of society, as well as deep respect for oneself. Choosing an organic cycle, despite the time and effort, reflects this.

Mindful sleepwear to reset the brain

nanadecor's products act as 'rest-only devices' that force the brain into a state of relaxation. Putting on comfortable nightwear provides immediate relief. There is a clear logic based on dermatological science.

Known embryologically as 'the skin and brain share the same root,' when the skin feels 'comfortable,' the brain judges that it is 'safe' and releases tension. Soft fabric wraps the skin, sending 'relief' signals to the brain through 'C-tactile fibers,' promoting the secretion of oxytocin. This physiological mechanism turns off brain tension, inviting high-quality sleep.

What to experience in the program

- Learn: Understand the process from seeds to clothes (environment, human rights, distribution) and its relationship with sleep. - Experience: Feel the earth's energy and the cycle of life through planting and harvesting experiences in Okuizumo. - Reset: Create quiet moments in daily life with an 'eye mask' made from rare Okuizumo cotton.

Sowing a seed nurtures the 'future comfort' for yourself or others. nanadecor will continue to sow 'seeds of peace' for both individuals and society through this cycle. This season, the 'Okuizumo Cotton Pajamas' (77,000 JPY including tax) made from rare Okuizumo cotton have been completed.