Sleep Brand 'nanadecor' Launches Exclusive Embroidery Customization Service at Omotesando Flagship Store

For those whose minds won't stop

Many modern women find their brains overstimulated by daily information, unable to unwind from the stress of work or household chores at night. To address this "overarousal of the brain," Juliette Co., Ltd., the company behind the sleep brand "nanadecor," proposes a "personal sleep ritual" to soothe the senses and switch the mind into deep relaxation.

nanadecor’s signature Suzuran series is known for its gently melting texture. The company is now launching an embroidery customization service for its long-selling Suzuran dresses and eye masks, available exclusively at its Omotesando flagship store, "Salon de nanadecor."

*Price: From 1,650 JPY (tax included) / Completion time: Approx. 2 weeks

Resetting the brain with a simple touch

nanadecor eye masks are more than just light-blocking accessories. Made of carefully selected, soft layers of organic cotton, they gently envelop the skin, stimulating the tactile nerves to forcibly switch off brain tension, essentially serving as a "rest-dedicated device."

In this custom order service, customers can have beautiful motifs by embroidery artist Ayumi Taguchi or personal initials stitched on by hand. The process of creating a one-of-a-kind sleep experience elevates the end of the day into a "mindful ritual" of self-care, leading to deep, euphoric sleep.

Beyond sleep tech: Habits that loosen the brain

The reason nanadecor products are supported lies in their science-based approach to "loosening the brain." The organic cotton stimulates "C-tactile fibers" on the skin, promoting the secretion of the relaxation hormone oxytocin, leading to a deep sleep known as "mindful sleep" that technology alone cannot reach.

Whether as an investment for yourself or an initialed gift for someone special, adding a unique touch to dresses and innerwear transforms sleep time into a richer, more personal time to rediscover oneself.

A cycle of happiness starting from a single seed

Through the "Seed to Future" project, involving in-house cotton cultivation in Okuizumo, Shimane Prefecture, nanadecor pursues highly transparent manufacturing that minimizes the burden of defoliants and human rights issues. Choosing items where the creator, location, and intentions are clear, and engraving one's own mark on them, creates quiet space and a happy cycle in daily life.