Why Motorcycle Retailer Naps Is Opening at 6 AM and Staying Open Until Midnight — Riders' 'Riding Hours' Are Shifting Due to Record Heatwaves

Naps Co., Ltd. (Headquarters: Yokohama, Kanagawa; President & CEO: Mayuki Mochizuki; hereinafter "Naps"), a company engaged in the retail and development of motorcycle products, will implement early morning and nighttime operating events in August 2026 as part of its heatwave countermeasures.

※ Image shows the parking lot of Naps Yokohama Store during last year's nighttime event

Background

Riders face a harsh reality in summer. Riding during peak daytime hours, combined with wearing helmets and riding gear, reflected heat from asphalt, and engine heat, can result in a perceived temperature exceeding 40°C. In recent years, many riders have shifted their riding habits to avoid midday, opting instead for early morning or nighttime tours.

Since beginning sales of motorcycle products over 60 years ago, Naps has contributed to enhancing riders’ motorcycle lifestyles. We believe our mission extends beyond selling products—to creating an environment where riders can continue enjoying motorcycling. That is why this summer, we are aligning our store hours directly with riders’ needs. By offering PIT services from 6 AM and extending store operations until midnight, Naps is expanding its business hours to match riders’ riding times and eagerly awaits your visit.

Success of the 'Late-Night Operation' Event Until Midnight

Naps previously conducted three late-night operating events in August 2025, extending regular business hours until midnight. The events were highly successful. While the average number of customers visiting Naps stores nationwide after 6 PM during regular periods is approximately 970, on the first late-night event day, post-6 PM visits surged to about 6,800—nearly seven times higher. Many riders enjoying night rides stopped by before and after their tours, enjoying the unique atmosphere of Naps during these special hours.

Measures Taken to Ensure the Success of 'Late-Night Operations'

We did not proceed with these events solely for our own benefit. Considering the surrounding environments of each store, we shortened operating hours or opted not to hold events at certain locations. Additionally, we asked riders to be mindful of engine noise and other disturbances upon arrival. With these maximum precautions in place, and thanks to the cooperation and understanding of both visiting riders and nearby residents, we successfully conducted the late-night operations.

New Initiative This Summer: 'Early Morning Operation'

Building on the success of late-night operations, this summer we will introduce early morning operations. Although advance reservations are required, we will begin PIT services at 6 AM to support vehicle maintenance and customization for riders departing during cooler morning hours. Amid the forecasted record heatwave in summer 2026, we are committed to supporting riders’ comfortable and safe touring experiences.

Schedule for Summer Business Hour Extension Events

### [Late-Night Operation]

Date: Friday, August 28, 2026

Details: Store operating hours extended up to midnight; each store will host unique events

Participating Stores: All Naps stores (excluding some locations)

※ Extension duration may vary by store.

### [Early Morning Operation]

Dates: Every Sunday in August 2026 (August 2, 9, 16, 23, and 30)

Details: PIT services only, starting at 6 AM

Participating Stores: Bay Side Yukigaura, Nerima, Adachi, Mitaka Hachibanchō, Saitama, Sendai, and Okayama stores

※ Advance reservations are required for visits during early morning hours, via in-store, phone, or website.

Reservation website: https://shops.naps-jp.com/web_yoyaku_service/

※ Reservation system for early morning hours will be announced once ready. Please check Naps’ SNS and website for updates.

Event details will be continuously shared via Naps’ SNS and official website.

• Naps Store Official Website: https://shops.naps-jp.com/

• Naps X (Twitter) Official Account: https://x.com/NapsOnline

• Naps Instagram Official Account: https://www.instagram.com/napsjp/

• Naps Facebook Official Account: https://www.facebook.com/napsjp/?locale=ja_JP

Naps will continue striving to enhance services as a company supporting riders’ comfortable and convenient motorcycle lifestyles. We sincerely appreciate your continued patronage.

Since its founding in 1962, Naps Co., Ltd. has engaged in the retail and development of motorcycle products, with three core businesses: physical stores, e-commerce, and private brand development.

Our store operations span 33 locations nationwide—including Tohoku, Tokai, Kinki, Chugoku, Shikoku, Kyushu, and internationally in Taipei—centered on the Kanto region. This includes seven stores under 'Up Garage Riders,' which specializes in buying and selling used motorcycle goods. With an average store sales area of approximately 900㎡ and over 35,000 in-store items, we leverage the advantages of large-format stores. All stores feature certified workshops approved by Japan’s Ministry of Land, Infrastructure, Transport and Tourism, offering comprehensive motorcycle services including parts replacement, installation, and vehicle inspections (as of May 2026).

Additionally, as a one-stop channel for riders, we operate an e-commerce site offering approximately 300,000 items. We also plan, manufacture, and sell new products to meet emerging and latent customer needs.

Under the vision of 'For all Riders.', we are fully committed to supporting riders’ safe and enriching motorcycle lifestyles.

President & CEO Mayuki Mochizuki

The motorcycle industry is undergoing significant transformation. Our mission is to overcome challenges such as a shrinking domestic market, commoditization, and environmental issues, and to drive new innovation in motorcycle culture.

We aim to pass on Japan’s exceptional motorcycle culture to the next generation and powerfully promote its appeal from Japan to the world.

We are evolving Naps into a 'hub' that connects all aspects of motorcycle-related culture, products, services, and experiences—ultimately becoming a brand that represents Japanese motorcycle culture globally.

For 'For all Riders.', we will continue various initiatives to contribute to the creation of a richer motorcycle lifestyle and help fulfill our customers’ dreams.