Survey: 20-somethings care most about 'age-targeted' cosmetics

Naris Cosmetics Co., Ltd. conducted an awareness survey on 2,116 women aged 20-69 regarding skin care. The results revealed an unexpected trend: women in their 20s are the most conscious of products marketed for specific age groups, whereas those over 40 care the least. Additionally, while younger people and those with high beauty knowledge pay attention to age targeting, the top purchasing criterion overall (about 40%) is 'choosing cosmetics that suit my skin regardless of age.' The survey also highlighted a gap in product usage, with facial cleanser usage being surprisingly lower among the youth compared to older demographics.