Nariscosemetics Co., Ltd. (Head Office: Fukushima-ku, Osaka; President and CEO: Hiroyoshi Muraoka) will launch "Massaging Pack" as an additional item to "Luque," its main skincare brand with the largest number of users among all its skincare series. The product will be available from August 21 through door-to-door sales, Naris Cosmetics stores nationwide, and mail order (official online shop).
Following the renewal of the main lineup of 8 items in the "Luque" series on May 21, "All Purpose Lotion" was launched on July 21. The items released on May 21 saw sales volume from May 21 to June 20 reach 126% compared to the previous year. This time, we aim to improve user satisfaction with an item that addresses pore concerns and summer skin fatigue caused by longer summers, enabling users to comfortably spend the dry winter.
*1 Squalane (moisturizer)
Massaging pack with an α (alpha) gel structure that bursts with beauty oil*1 during massage
The "Luque" brand, renewed on May 21, was developed with an emphasis on comfort, incorporating factor analysis into the setting of its usability. "Massaging Pack," which has both massage and pack effects, is a highly unique item for our company, aiming to provide higher satisfaction than daily skincare such as lotions and facial cleansers.
The "α (alpha) gel structure" is adopted in this massaging pack. Naris Cosmetics first launched a massaging pack with the "Bio Queen" brand in 1980 and has since released numerous massaging packs, but this is the first formulation with an "α gel structure."
The α gel structure is an emulsion in which layers of water, surfactants, and higher alcohols are stacked like millefeuille. The newly released "Luque Massaging Pack" has a texture that is both fresh and rich with elasticity due to the overlapping water and oil layers, allowing for smooth massage while maintaining a soft, thick consistency. Furthermore, when massaged with fingers, the millefeuille-like layers break down, spreading beauty oil*1 onto the skin. The phase transition during massage is easily felt, making it easy to use even for beginners of massage treatments, leading to soft, radiant skin.
Plump skin with pore-clearing ingredients*2 and massage treatment for skin concerned about summer fatigue
In recent years, with prolonged heatwaves, we have heard complaints about visible pores due to sebum secretion and skin fatigue from summer. The "Luque Massaging Pack" contains the original "White Kidney Bean Extract/Safflower Seed Extract (moisturizer)" found in the "Luque" series, and the newly discovered "Holy Basil Extract/Ocimum Sanctum Leaf Extract (moisturizer)" from over 50 ingredients, in addition to beauty oil ingredients*1 and pore-clearing ingredients*2.
By making the use of massaging packs a habit before winter arrives, users can achieve vibrant, radiant skin that is resistant to dryness.
*2 Hydrogenated Polyisobutene (moisturizer) and Lauric Acid Polyglyceryl-10 (cleansing agent)
[Luque] Series
Fragrance-free, mineral oil-free, tar dye-free, ethyl alcohol-free, paraben-free (preservative)
Commonly formulated ingredients (Naris Cosmetics original) *All are moisturizers*
Holy Basil/Ocimum Sanctum Extract
White Kidney Bean/Safflower Seed Extract
Black Carrot/Daucus Carota Sativa Root Juice
Pau d'Arco/Tabebuia Impetiginosa Bark Extract
●New Product [Released August 21]
Product Name: Luque Massaging Pack (Massage & Pack)
Contents: 80g
Price: ¥3,200 (excluding tax) ¥3,520 (including tax)
A massage cream with both massage and pack effects.
●Adopts the first α gel structure formulation in our company.
●A massageable texture with plump thickness and richness. Beauty oil*1 bursts and undergoes phase transition, leaving skin plump and radiant after rinsing.
●Contains pore-clearing ingredients*2 to remove dirt clogged in pores.
●After massage, it is non-sticky whether rinsed off or wiped off with a tissue, making it usable in the bathroom or at a dressing table.
●Achieve a highly satisfying treatment at home with simple massage.
●Existing Products
https://www.naris.co.jp/product/luque/
FACT BOX
- Source: PR TIMES
- Category: 商品発売