Salty and Sour Plum Snack: 'Shio Hoshi Ume' Coated with Rock Salt

Natori Co., Ltd. (Headquarters: Kita-ku, Tokyo; Chairman and President: Saburo Natori) will launch 'Shio Hoshi Ume' for a limited time starting June 1 (Mon). In recent years, Japan has seen a continuous rise in average annual temperatures, making extreme heat a common occurrence. Against this backdrop, the plum product market is expanding. Furthermore, the Ministry of the Environment recommends salt intake in addition to hydration to prevent heatstroke. Responding to these consumer needs, we are launching 'Shio Hoshi Ume' for easy salt replenishment. The product features pitted dried plums upgraded for summer, using German Alpen Salz rock salt to enhance the plum's acidity. It comes in a convenient resealable bag.