'Movie Crayon Shin-chan' x Natori 3rd Collaboration! Limited Edition 'Cheese in Kamaboko' Launching June 8

Natori Co., Ltd. (Headquarters: Kita-ku, Tokyo; Chairman & President: Saburo Natori) will release limited-edition 'Cheese in Kamaboko Movie Crayon Shin-chan Package' and its 'Spicy Flavor' counterpart starting June 8, 2026. This marks the third collaboration following successful campaigns in 2024 and 2025. To enhance consumer engagement, the number of package designs has been doubled to 8, featuring characters and yokai (monsters) from the upcoming film. Each stick provides 2.8g to 2.9g of protein, catering to the growing demand for healthy, convenient snacks for both children and adults. In conjunction with the movie's premiere on July 31, Natori will run an X (formerly Twitter) follow-and-repost campaign from July 21 to 31, offering exclusive prizes to 50 winners. A Web CM is also scheduled for release on July 1. These products will be available nationwide in the snack sections of supermarkets and convenience stores through August 30.