Natural Science Corporation (Headquarters: Chuo-ku, Tokyo), which has been conducting skin research and development for 30 years, invited 18 kindergarten children, one parent, and three teachers from a Tokyo kindergarten (GG International School) to its factory and office, Natural Factory Tokyo, where a skincare advisor lectured on the condition of children's skin and the importance of skincare.

In the seminar on skin, it was explained that children's skin is drier than adults' skin, making it more susceptible to external stimuli and prone to problems such as itching. It was also explained that well-moisturized skin with a strong barrier is not dry but rather moist and plump. The children checked their own skin moisture levels and realized that their skin was dry. After moisturizing together, they checked their moisture levels again and were excited to find that their skin was indeed plump. A skincare quiz was also conducted, and the children were able to learn the importance of skincare in a fun way.

The children also toured the factory where the skincare products they applied are made, experiencing the difficulty of making beautiful products and the joy of creating things. They learned about the importance of skincare and the process of making things using all five senses.

The children said, "The factory was cool," "The quiz was fun. I learned that I need to apply cream after washing my body," "I will do my best with skincare when I get home," "I will wash my face when I wake up in the morning," and "I will apply cream to my ears, nails, and neck." The teachers were also happy to have had such a valuable experience.

In the future, we will continue to convey the importance of skincare not only for babies but also for children.

Reference: "Mama & Kids Kids Line"

The "Mama & Kids" skincare line for sensitive skin families, specifically for children's skin. Developed with the cooperation of dermatologists, it contains moisturizing ingredients specially formulated for children's skin. We are also thoroughly committed to the gentleness of the skin, which is still growing.

Mama & Kids Kids Rinse-In Hair Shampoo 460ml 1,991 yen (tax included), Mama & Kids Kids Hair Shampoo 460ml 1,958 yen (tax included), Mama & Kids Kids Moist Body Whip 460ml 1,958 yen (tax included), Mama & Kids Kids Milk Lotion 200ml 2,310 yen (tax included), Mama & Kids Kids Milk Cream 90g 2,310 yen (tax included)

Supplement with 7 types of complex sebum ingredients!

Children's skin is drier than babies and adults. We have studied the characteristics of children's skin and further evolved the formulation and blend. We have added ingredients such as jojoba seed oil and MCT oil to the blend and formulation, making it even closer to natural sebum.

※1 Blended in Mama & Kids Kids Milk Lotion and Mama & Kids Kids Milk Cream

Supplementing intercellular lipid components and supporting skin barrier function

The stratum corneum of children, who play outside more and are exposed to ultraviolet rays and external stimuli, is still immature and only half as thick as that of adults. To prevent external stimuli from entering the skin, we must strengthen the skin barrier.

In the "Mama & Kids Kids Line," we blend ingredients that support the skin's barrier function based on intercellular lipids. We also focus on tight junctions and blend ingredients that target them.

Improving skin moisture binding force + focusing on skin resident bacteria

To maintain moisture for a long time, we blend ingredients such as moisture magnets (isomerized sugar), hyaluronic acid, and 8 types of moisturizing amino acids. We also blend Baby Oligo(R) (kestose) for the first time in Japan, focusing on beneficial bacteria in the skin to achieve healthy skin.

Various safety tests have been conducted. Gentle low-stimulation formulation for delicate children's skin

The "Mama & Kids Kids Line" does not use ingredients that are unnecessary for children's skin and is made with carefully selected ingredients. We also conduct various safety tests. Product development is conducted with the cooperation of dermatologists.

◎ We do not use ingredients that are unnecessary for children's skin

Fragrance-free, colorant-free, paraben-free, mineral oil-free, alcohol (ethanol)-free, petroleum-based surfactant-free, urea-free, unrefined organic ingredient-free

◎ Various safety tests have been conducted※2

Food allergy test completed※3, repeated use test on children completed, patch test completed with the cooperation of those with atopic predisposition, patch test completed with the cooperation of those with sensitive skin, skin allergy test completed, eye irritation test completed

※2 Not all individuals are free from skin irritation or allergies.

※3 We have confirmed that the 25 items, including specified raw materials [egg, milk, wheat, buckwheat, peanut, shrimp, crab, walnut, salmon, mackerel, abalone, squid, yam, banana, apple, peach, kiwi fruit, cashew nut, almond, macadamia nut] and raw materials equivalent to specified raw materials [soybean, sesame, beef, pork, chicken, salmon, mackerel, abalone, squid, yam, banana, apple, peach, kiwi fruit, cashew nut, almond, macadamia nut], are either below the detection range or negative. However, not all individuals are free from allergies.

◎ Developed with the cooperation of dermatologists

To make it usable for a wide range of skin types, including delicate children's skin, we have developed it with the cooperation of various doctors.

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Company Profile

Natural Science, a low-stimulation skincare manufacturer, has been researching the most delicate baby skin in the world for 30 years. Focusing on low-stimulation skincare that can be used by everyone from delicate babies to adults with sensitive skin, we conduct research, development, and sales of skincare and supplements that bring out the natural power of the skin. In particular, the "Mama & Kids" brand for sensitive skin is developed with the cooperation of dermatologists, pediatricians, obstetricians, and allergy specialists, achieving low stimulation. We also conduct clinical tests at university hospitals and dermatology clinics to thoroughly check the quality.

Natural Science Corporation

Address: 3-4-27 Kita-suna, Koto-ku, Tokyo (Headquarters: 22-11 Shin-kawa 1-chome, Chuo-ku, Tokyo)

Representative: Representative Director and President Reiko Komatsu

Representative Brand "Mama & Kids" https://www.natural-s.jp/brand/mamakids/

Past Press Releases Natural Science Corporation Press Releases | PR TIMES

Official Media

30th Anniversary Special Site: https://www.natural-s.jp/company/ns/

Official Website Instagram X

YouTube [Official] Mama and Kids Channel

-- "Basic Skin Care Seminar" by Natural Science, introduced in more than 850 facilities nationwide

We lecture on moisturizing care to prevent skin problems, which is introduced in more than 850 maternity hospitals nationwide. We hold "Skincare Seminars" nationwide throughout the year. In tests conducted on bathing and moisturizing methods, the incidence of atopic dermatitis and food allergies in 1-year-old babies was extremely low.

FACT BOX

  • Source: PR TIMES
  • Category: Event