Mahou no Pasta Ijuin Store to Operate Continuously from 11 AM to 10 PM, August 13–16 | Catering to Family Meals and Homecoming Visitors During Obon

Mahou no Pasta Ijuin Store, a stone-fired fresh pasta specialty restaurant located in Hio City, Kagoshima Prefecture, operated by Natural Smile Co., Ltd. (Headquarters: Kagoshima City, Kagoshima Prefecture; President: Daisuke Hamasaki), will implement continuous operation from 11:00 AM to 10:00 PM from Thursday, August 13, 2026, to Sunday, August 16, 2026.

This schedule caters to various dining occasions during the Obon period, including lunch, late lunch, early dinner, family meals for returning visitors, and gatherings with friends.

On July 1, 2026, the store revamped its in-store menu. It now clearly categorizes over 30 types of stone-fired fresh pasta by sauce type, and introduces recommended ways to enjoy the dishes, as well as the Ijuin Store-exclusive pizza set—featuring their in-house brand 'Natural Smile Pizza'—that can be enjoyed together with the stone-fired pasta.

Mahou no Pasta Ijuin Store to Operate Continuously from 11:00 to 22:00 for Four Days, August 13–16 From August 13 to 16, the store will operate continuously from 11:00 AM to 10:00 PM with no break.

Normally operating in two shifts (lunch and dinner) on weekdays, Mahou no Pasta Ijuin Store will suspend its midday break and operate continuously from 11:00 AM to 10:00 PM during the Obon period from August 13 to 16, 2026.

Obon Period Operating Hours

Period: Thursday, August 13, 2026 – Sunday, August 16, 2026 Operating Hours: 11:00 AM – 10:00 PM Last Entry: 9:00 PM Last Order: 9:30 PM

This extended schedule makes the restaurant accessible not only for lunch but also for late lunches and early dinners, allowing guests to visit at their convenience for family meals or gatherings with friends.

Due to expected congestion during the Obon period, advance reservations are accepted.

The store previously implemented continuous operation from 11:00 AM to 10:00 PM during the 2026 Golden Week, successfully meeting diverse dining demands including lunch, early dinner, family meals, and group dining.

Hot Stone-Fired Fresh Pasta with a Chewy Texture, Served in Custom-Made Stone Pots

In-Store Menu Revamped in July

Mahou no Pasta Ijuin Store updated its in-store menu on July 1, 2026.

The new menu organizes over 30 varieties of stone-fired fresh pasta by sauce type—including tomato, cream, mentaiko (spicy cod roe), pepperoncino, meat, and Japanese-style—making selection easier.

Popular classics such as 'Salmon Cream' and 'Basil Tomato' are now joined by a wide range of seafood, meat, and vegetable-based stone-fired pastas, all selectable with the help of dish photos and ingredient lists.

The stone-fired pastas use chewy fresh pasta and are served sizzling hot in custom-made stone pots. Guests can enjoy the bubbling sauce and rising steam, keeping the dish warm until the last bite.

All stone-fired pasta dishes come with a drink bar.

Choose from a Variety of Stone-Fired Pastas with Sauces Like Tomato, Cream, and Mentaiko

Over 30 Options Available, Including Pepperoncino, Meat, and Japanese-Style

Recommended Ways to Enjoy: 'Savor, Dip, Share'

This menu update not only includes dish names and prices but also clearly presents recommended ways to enjoy the food for a more satisfying experience.

After enjoying the hot stone-fired pasta, it is recommended to dip baguette into the remaining sauce in the pot. This allows guests to fully enjoy the flavors of tomato, cream, mentaiko, and other sauces to the last drop.

All ahijo dishes come with a drink bar and unlimited refills of baguette. The oil infused with the umami of ingredients can be soaked up with baguette and shared among family and friends.

Chewy fresh pasta, custom stone pots, attention to sauce quality, and recommended ways to enjoy with baguette

Set Menus Featuring Pasta and Ahijo

The store offers a 'Pasta Set' that adds unlimited baguette, salad, and soup bar to the stone-fired pasta.

Additionally, the 'Mahou no Pasta for Two' set combines two pasta dishes with one choice of ahijo dish.

These sets are ideal for sharing among family and friends, making them perfect for group dining during the Obon period.

Set Menus That Allow You to Enjoy Stone-Fired Pasta and Ahijo with Baguette, Salad, and Soup Bar

Ijuin Store-Exclusive Pizza Set Featuring In-House Brand Pizza

In addition to stone-fired pasta and ahijo, Mahou no Pasta Ijuin Store serves freshly baked pizza from its in-house brand, 'Natural Smile Pizza'.

The 'Ijuin Store-Exclusive Pizza Set', which allows guests to enjoy stone-fired pasta and pizza together, is available in two-person and three-person options.

Mahou no Pasta Two-Person S-Size Pizza Set

For an additional 980 yen (1,078 yen including tax) on top of the price of two pasta dishes, the following is included:

Salad for two, soup bar for two, drink bar for two, and one S-size pizza of your choice.

For an additional 400 yen (440 yen including tax), you can upgrade the S-size pizza to an M-size.

Mahou no Pasta Three-Person M-Size Pizza Set

For an additional 1,440 yen (1,584 yen including tax) on top of the price of three pasta dishes, the following is included:

Salad for three, soup bar for three, drink bar for three, and one M-size pizza of your choice.

These sets allow pasta and pizza to be shared, making them ideal for family meals with returning relatives or gatherings with friends.

Ijuin Store-Exclusive Pizza Set: Enjoy Stone-Fired Pasta and 'Natural Smile Pizza' Together

Summer-Only 'Mahou no Cold Fresh Pasta' Also Available

In addition to the revamped regular menu, the store offers a summer-only seasonal menu for the hot season.

'Mahou no Cold Fresh Pasta' comes in two varieties: 'Onsen Tamago Cold Carbonara' and 'Prosciutto Cold Tomato Pasta'.

'Onsen Tamago Cold Carbonara' is a limited-quantity dish combining onsen tamago (hot spring egg), bacon, and black pepper, meant to be thoroughly mixed before eating.

'Prosciutto Cold Tomato Pasta' combines the umami of prosciutto with fresh tomatoes, creating a refreshing flavor perfect for hot weather.

Both dishes use chewy fresh pasta and are served with a drink bar.

Enjoy the Chewy Texture Cold: 'Onsen Tamago Cold Carbonara' and 'Prosciutto Cold Tomato Pasta' for Summer

Enjoy the Aroma and Spiciness of Seasonings: 'Umakara Yakumi Fair'

During the 'Umakara Yakumi Fair', the store offers stone-fired fresh pastas featuring seasonings such as house-made grated ginger and perilla leaves.

Dishes like 'Perilla and Eggplant Umakara Oroshi Japanese Style' and 'Clams Umakara Oroshi Pepperoncino' stimulate the appetite with the aroma and spiciness of seasonings, ideal for the summer season.

Summer-Only Menu Featuring the Aroma and Spiciness of Perilla and House-Made Grated Ginger

Enjoy Classic Shaved Ice After Your Meal

The store also offers three types of classic 'shaved ice'—strawberry, blue hawaii, and melon—during the summer season.

Priced at 150 yen each (165 yen including tax), or 200 yen (220 yen including tax) with condensed milk. This dessert is perfect after enjoying stone-fired pasta or pizza, and can be easily ordered by both children and adults.

Enjoy with family meals during Obon, or with lunch and dinner on hot days.

Summer-Only Classic Shaved Ice in Strawberry, Blue Hawaii, and Melon

Family-Friendly for Guests with Young Children

The restaurant features 15 tables and 60 seats, with all seats being sofa seating.