Neakasa Launches Revolutionary Natural Cat Litter Combining Cassava and Okara

Genhai Co., Ltd. (Headquarters: Tokyo, CEO: Wang Zhonglin), the company behind the smart home care brand Neakasa, has launched a new product: the 'Neakasa Cassava & Okara Natural Cat Litter,' combining cassava and okara.

Focusing on common concerns when using cat litter—dust, odor, clump disintegration, and litter scatter—this product combines cassava’s high coagulation power with okara’s excellent water absorption to form firm, durable clumps, making daily litter box cleaning more comfortable.

It achieves a low dust rate of 0.5% and 90% odor elimination, and features a short-grain design suitable not only for standard litter boxes but also for automatic models.

As a plant-based, gentle solution for both cats and owners, the Neakasa Cassava & Okara Natural Cat Litter is now available on the official Neakasa Japan website.

Official Website

https://www.neakasa.jp/cassavacatlitter

Amazon

https://dada.link/SBpWt2

Cassava × Okara: A New Natural Cat Litter Born from Nature

Because cat litter is used daily, gentleness to cats is important—but so are ease of cleaning and hygiene.

The 'Neakasa Cassava & Okara Natural Cat Litter' uses natural ingredients such as cassava, okara, and cornstarch.

By combining cassava’s superior stickiness with okara’s water absorption, it quickly absorbs waste and forms solid, non-crumbly clumps.

This allows only soiled portions to be easily removed, reducing unnecessary waste of clean litter and shortening daily maintenance time.

4 Key Features of Neakasa Cassava & Okara Natural Cat Litter

1. Fast clumping and resistant to breaking when scooping

Thanks to cassava’s high coagulation power, the litter quickly absorbs moisture and forms firm clumps.

It resists breaking when scooped or during cleaning by automatic litter boxes, minimizing residual debris left in the clean litter.

Only the soiled parts need to be removed, helping maintain cleanliness and reducing waste during full replacements.

2. Low-dust design with only 0.5% dust rate

This product reduces dust that typically becomes airborne when refilling litter or when cats dig in the box.

With a dust rate of just 0.5%, it minimizes dust accumulation on floors and furniture around the litter box, reducing daily cleaning efforts. It provides a more comfortable and hygienic toilet environment for both cats and owners.

※Test results from Neakasa Lab. Results may vary depending on usage environment.

3. Rapidly traps odor at the source with 90% odor elimination

The litter quickly encapsulates waste, suppressing the spread of unpleasant odors.

Neakasa Lab testing confirmed a 90% odor elimination rate. It reduces the characteristic smell of cat litter boxes, helping create a more pleasant living environment, even in homes where litter boxes are placed in living rooms or other indoor spaces.

4. Short-grain design optimized for automatic litter boxes

The litter granules are short, measuring approximately 5–8mm in length and 2mm in diameter.

Designed shorter than typical okara-based litters, this enables smoother sifting and circulation inside automatic litter boxes, reducing clogs and jams in filter areas.

The small size also makes it less likely to stick between paw pads, helping reduce litter tracking when cats exit the box.

It is compatible with Neakasa’s automatic litter boxes 'M1 Plus' and 'M1 Lite,' as well as standard litter boxes and various other automatic models.

Making Litter Changes and Daily Cleaning Easier

Because cat litter is a daily consumable, even small differences in clumping performance, odor control, dust, and ease of cleaning can significantly impact owner convenience.

Neakasa leverages its expertise in pet tech appliance development to create litter that is comfortable for both cats and owners.

The 'Neakasa Cassava & Okara Natural Cat Litter' combines the gentleness of natural ingredients with the functionality to work in automatic litter boxes, making life with cats cleaner and more comfortable from the ground up.

Product Overview

Product Name: Neakasa Cassava & Okara Natural Cat Litter Main Ingredients: Cassava, Okara, Cornstarch Volume: 5.4kg / approx. 8.4L Set Contents: 2.7kg / approx. 4.2L × 2 bags Granule Size: Length approx. 5–8mm, Diameter approx. 2mm Compatible Litter Boxes: Standard litter boxes, various automatic litter boxes

About Neakasa

Neakasa is a smart home care brand launched in 2017.

Driven by the vision of making cleaning and maintenance easier and more integrated into daily life, Neakasa develops smart, reliable products with meticulous attention to usability and detail, enabling people and pets to live comfortably together.

Moving forward, Neakasa will continue to deliver solutions that naturally fit into individual lifestyles, gradually improving everyday life.

Today, Neakasa products are loved in over 40 countries and regions worldwide.

For the latest updates, visit the official Neakasa website: https://www.neakasa.jp/official