Peter RabbitTM and Neal's Yard Remedies Collaborate on Limited Edition Aroma Pulse Packages (7 Varieties)

Peter RabbitTM x Neal's Yard Remedies

To commemorate the 160th anniversary of the birth of Beatrix PotterTM, the author of Peter RabbitTM, a collaboration between Neal's Yard Remedies and Peter RabbitTM has been realized. From the "Aroma Pulse" (7 varieties in total), limited edition packages depicting Peter's adventures in London, like a picture book, will be released. "Aroma Pulse" is a portable roll-on fragrance made by blending carefully selected essential oils based on aromatherapy knowledge. A single application helps you switch moods or relax, supporting you in various scenes.

Potter, who was born and raised in London and spun the tales of "The Tale of Peter Rabbit" amidst the rich nature of the Lake District, loved nature and dedicated herself to its conservation. Neal's Yard, also born in London, continues to create products that cherish the blessings of plants and are close to people and nature. This collaboration, born from a shared passion for love and respect for nature, is full of British charm. Furthermore, a limited set of two "Aroma Pulses" and an original Peter RabbitTM drawstring bag will also be released in limited quantities on the same day.

Peter RabbitTM Collaboration Aroma Pulse Lineup

Peter RabbitTM Collaboration

Aroma Pulse (7 varieties in total)

Pre-sale at Tamaplaza Terrace Store from July 21, 2026 (Tue)

Release at all directly managed stores and official online shop from August 1, 2026 (Sat)

All 7 varieties, 9mL each / ¥2,970 (tax excluded ¥2,700)

Details of the 7 varieties of Peter RabbitTM Collaboration Aroma Pulse

Peter RabbitTM Collaboration Aroma Pulse 2-Bottle Set with Original Drawstring Bag

2-Bottle Set

With Peter RabbitTM Original Drawstring Bag

Aroma Pulse 2-Bottle Set

Limited Edition Release / ¥5,940 (tax excluded ¥5,400)

*Release date will follow that of the collaboration Aroma Pulse.

(Set Contents)

Aroma Pulse Woman's Balance

Aroma Pulse Relaxation

Peter RabbitTM Drawstring Bag

About Peter RabbitTM

The protagonist of "The Tale of Peter Rabbit" (original title The Tale of Peter Rabbit, by Beatrix PotterTM), loved worldwide. The story is set on a farm in the English Lake District. After a self-published edition of 250 copies in February 1901, it was published by Frederick Warne & Co. in October of the following year, 1902, with all illustrations colored. In less than two years, it became a bestseller with over 50,000 copies sold and evolved into a picture book series featuring many characters. Currently, this picture book series has been translated into 48 languages in 110 countries worldwide, with over 250 million copies sold globally, making it a worldwide bestseller. The stories of Peter Rabbit and his humorous friends have been loved by people all over the world for over 100 years, and the Lake District, the setting for the stories, was registered as a World Cultural Heritage site in 2017. In 2026, it will be the 160th anniversary of Potter's birth.

● Peter RabbitTM Japan Official Website

( http://www.peterrabbit-japan.com/ )

● Peter RabbitTM Japan Official Instagram "Life with Peter RabbitTM"

( https://www.instagram.com/peterrabbit.jp/ )

*This product was manufactured under a contract between Sony Creative Products Inc., the master agent for "The World of Beatrix PotterTM / Peter RabbitTM" in Japan, and Grace Co., Ltd.

*Request regarding publication Please include the credit line. BEATRIX POTTERTM & © Frederick Warne & Co.,2026 If the symbol notation cannot be used, please use BEATRIX POTTER(TM) & (C) Frederick Warne & Co.,2026.

【Customer Service】Tel: 0120-316-999

https://www.nealsyard.co.jp