Needs Co., Ltd. / Sun Family Co., Ltd. (Headquarters: Kakogawa City, Hyogo Prefecture; CEO: Katsunori Moko) will begin a limited-time pre-order campaign on the crowdfunding platform Makuake from Friday, July 3, 2026, to Monday, August 3, 2026, for the newly developed 'Choujuku Recovery Pillow'.

・A Pillow Designed to Support a Comfortable Sleep Environment

Transform your daily sleep into a more comfortable experience.

'Do you ever wake up feeling your pillow doesn’t suit you?' 'Are you searching for a pillow with the perfect comfort level?' 'Do you want to improve your sleep environment?'

If any of these sound familiar, we recommend trying the newly developed 'Choujuku Recovery Pillow'.

In today’s world, increased smartphone and computer use, along with long hours of desk work, have heightened public interest in sleep quality.

That’s why we focused on the comfort and fit of the pillow—a daily essential.

The 'Choujuku Recovery Pillow' is a high-performance pillow designed with attention to far-infrared materials, pressure distribution, and high rebound. Its gentle support for the head and neck helps create a comfortable sleep environment.

Designed with ease of turning and natural sleeping posture in mind, it’s ideal for those who want to make their daily sleep more comfortable.

If you’re particular about pillow selection or seeking optimal comfort, we encourage you to try the 'Choujuku Recovery Pillow'.

*Individual experiences may vary. *The term 'Recovery' is a brand name inspired by the concept of rest and rejuvenation.

・The Choujuku Series Has Surpassed 10 Million Yen in Crowdfunding Support!

The Choujuku Series pillows have already achieved a total crowdfunding amount of 10,439,332 yen across the first three editions—an incredibly popular series!

*Image shows previous series.

[First Edition]

*Project by our group company, Needs Co., Ltd.

[Second Edition]

*Project by our group company, Needs Co., Ltd.

[Third Edition]

・Co-Supervised by a Sleep Health Advisor and a Sleep Instructor!

Sleep Health Advisor / Tatsuya Kobayashi

During the development of this product, we repeatedly prototyped and refined the design in collaboration with our team, focusing on sleep environment and comfort.

We paid meticulous attention to key aspects of daily bedding: pillow height, fit, ease of turning, and breathability.

The 'Choujuku Recovery Pillow' was developed for those seeking a personalized sleeping experience or looking to improve their sleep environment.

By incorporating features like adjustable height and pressure-distribution structure, we aimed to create a comfortable sleep environment.

We hope many people will try it and find it a valuable option for enhancing their nightly rest.

*These are the supervisor’s opinions; individual experiences may vary.

Sleep Instructor / Yuki Moko

The 'Choujuku Recovery Pillow' was developed under the supervision of a sleep instructor, aiming for greater sleeping comfort.

We focused on daily sleep conditions—pillow height, fit, ease of turning, and breathability—and designed every detail with care.

We incorporated thoughtful features like a reversible design with two height options and customizable height adjustment pads, allowing users to tailor their comfort.

It’s a high-performance pillow designed with careful consideration of materials and structure to support a comfortable sleep environment.

*These are the supervisor’s opinions; individual experiences may vary.

・Feature 1: Far-Infrared Fabric with Graphene

The neck and shoulder area uses a graphene-infused fabric that emits far-infrared rays.

By applying this material where it contacts the neck and shoulders, we aim to deliver a pleasant sensation and comfortable sleep experience.

Temperature Change Measurement Test Conducted by a Public Testing Agency

Verifying the 'Gentle Warmth' of Graphene-Infused Fabric

The 'Choujuku Recovery Pillow' uses graphene-infused far-infrared fabric on the neck and shoulder area.

A temperature change measurement test conducted by a public testing agency confirmed temperature changes in the fabric area under test conditions.

By combining far-infrared fabric with a comfortable fit structure, we support a pleasant sleep environment.

This high-performance pillow is recommended for those who value comfort and comfort around the neck and shoulders.

*According to public testing agency *Test results were obtained under specific conditions and do not guarantee identical results for all users. *Individual experiences may vary. *This product is not a medical device. *This product is not intended for the diagnosis, treatment, or prevention of diseases.

Feature 2: Honeycomb Gel for Pressure Distribution and Comfort

The area where the head rests features a honeycomb-structured gel material approximately 6mm thick.

The interconnected hexagonal honeycomb structure evenly distributes body pressure while conforming to the head.

With a balance of softness and stability, we pursued a comfortable sleeping experience.

Additionally, the flexible fit unique to gel materials gently supports the head while contributing to a comfortable sleep environment.

Recommended for those particular about comfort and fit, or those seeking high-rebound or pressure-distribution pillows.

*Individual experiences may vary.

Feature 3: High-Rebound Fiber for Smooth Turning

The core material uses high-rebound resin fiber.

With moderate rebound force, it reduces sinking and promotes easy turning during sleep.

It firmly supports the head while minimizing pressure, helping create a comfortable sleep environment.

*Ease of turning may vary by individual

The unique rebound of high-rebound materials supports smooth turning.

A turning-friendly structure is one of the key elements in achieving comfortable sleep.

Recommended for those who want to make their daily sleep more comfortable.

Fiber Structure with Breathability in Mind

*Illustration of breathability

The three-dimensional arrangement of resin fibers enhances breathability.

Designed for good airflow, it ensures comfort regardless of season.

Recommended for those concerned about moisture buildup or those who prioritize bedding breathability.

*Individual experiences may vary.

・Feature 4: Reversible Design with Two Height Options

A reversible structure with different heights on each side is adopted.

Choose between two comfort levels based on your mood or preference.

For those who prefer a higher pillow

The higher side is approximately 9.0cm

Recommended for those who prefer a firm, elevated pillow.

For those who prefer a lower pillow

The lower side is approximately 7.0cm

Recommended for those who prefer a low-pressure feel or a lower pillow.

This design allows easy switching based on daily preference or environment, making it easier to find your ideal comfort level.

Furthermore, combining it with the height adjustment pad allows fine-tuning of height.

Recommended even for those who couldn’t find satisfaction with standard pillows.

A high-performance adjustable-height pillow that lets you customize your preferred height and comfort.

*Individual experiences may vary.

・Feature 5: Easy Height Adjustment with Pads – Customize Your Comfort

The 'Choujuku Recovery Pillow' allows height adjustment via an internal height adjustment pad, letting you customize the height to your preference.

Adjust based on your daily

FACT BOX

  • Source: PR TIMES
  • Category: New Product