SN repair "Exosome x NMN Shampoo Rich Moist" Wins 2nd Place in WWD BEAUTY's Top Cosmetics for the First Half of 2026, EC New Products Category.

NeoGraphic Inc. (Headquarters: Chuo-ku, Osaka; President and CEO: Masaki Kudo) is pleased to announce that its haircare brand "SN repair" has received 2nd place in the EC New Products category for Shampoo & Conditioner in WWD BEAUTY's "Top Cosmetics for the First Half of 2026" with its product "Exosome x NMN Shampoo Rich Moist."

Following its achievement of 23 crowns on its first day of release in March 2026 on Rakuten Ichiba, and an A rating in the Shampoo & Treatment category of "LDK the Beauty" (July 2026 issue), its effectiveness has now been recognized by WWD BEAUTY.

About WWD BEAUTY

WWD BEAUTY is a leading specialized media outlet in the beauty industry. Its annual "Top Cosmetics" awards are selected based on rigorous screening by editors and reporters active in the beauty industry, attracting significant attention from beauty manufacturers and distributors. Therefore, winning an award is not merely a popularity contest but a testament to the product's quality and market recognition.

Product Information

Repairs frizz and unruliness from the structure, offering salon-quality hair straightening* care for beautifully straight, smooth hair.

SN repair Exosome x NMN Shampoo Rich Moist

Volume: 400mL / 1000mL Price: ¥4,980 / ¥8,980 (tax included)

POINT 1 | "Rinse-off Serum" with up to 97%* serum formulation The shampoo is 85%* serum ingredients, while the conditioner and hair oil are 97%* serum ingredients. This luxurious formula, born from hair science, stores moisture with every wash.

POINT 2 | SN's unique 3-layer*1 repair technology inspired by salon "acid treatment" Leveraging 70 years of professional development technology, it provides all-around care for the hair's "inner layer*2, outer layer*3, and scalp layer." Four ingredients – Toshear®*4, Levulinic Acid*5, Dimalleic Acid*6, and FiberHanceTM*7 – work together to target broken bonds caused by damage.

POINT 3 | "Heat Memory Lock Formula" that utilizes dryer heat Heat-reactive repair ingredients bind to the cuticle. This formula is less affected by humidity, with test results showing approximately 27% reduction*8 in frizz and unruliness after a single use. Hair remains manageable even on rainy days.

POINT 4 | Formulated with the trending cutting-edge beauty ingredients "Exosome*9 x NMN*10" for scalp care Utilizing exosomes*9 and NMN derivatives*10, which are also gaining attention in aesthetic medicine, this product conditions the scalp environment, which can change with age, fostering healthy, resilient hair from the roots.

* Controls unruly hair. * Includes water. *1 Refers to inner layer, outer layer, and scalp layer. *2 Cortex. *3 Cuticle. *4 Diammonium Ditosylsuccinamide (repairing ingredient). *5 Repairing ingredient. *6 Propylene Diammonium Dimalate (repairing ingredient). *7 Hydroxypropyl Gluconamide (repairing ingredient), Hydroxypropyl Ammonium Gluconate (repairing ingredient). *8 Based on SN repair Shampoo + Conditioner + Hair Oil usage. Treatment method: Bleached hair (2x bleach). Rinse (10 sec) → Shampoo (1 min, 0.3g) → Rinse (30 sec) → Conditioner (1 min, 0.3g) → Rinse (30 sec) → Towel dry → Leave-in oil (0.1g) → Dryer. *9 Human Adipose Derived Mesenchymal Stem Cell Exosome (moisturizing ingredient). *10 Dihydroniacinamide Riboside Acetyl T-Butyl Tryptophan (moisturizing ingredient).

SN repair Official HP/SNS ・SN repair Rakuten Store: https://www.rakuten.co.jp/snrepair/ ・Instagram: https://www.instagram.com/snrepair_official/ ・X: https://x.com/snrepair_ ・TikTok: https://www.tiktok.com/@snrepair_

Company Profile 【NeoGraphic Inc.】 Established: August 2006 President and CEO: Masaki Kudo Headquarters: Midosuji Daibiru 6F, 4-1-2 Minamikyuhoboji-machi, Chuo-ku, Osaka Business Activities: E-commerce, Manufacturing, and Retail Homepage: https://neographic.jp/