SBI Sumishin Net Bank, Ltd. (Head Office: Minato-ku, Tokyo; President and CEO: Noriaki Maruyama; hereinafter 'the Company') will launch a new service brand, 'Docomo Bank,' for individual customers starting Monday, August 3, 2026.

This initiative, coinciding with the planned name change to 'Docomo SMTB Net Bank, Ltd.' on the same day, aims to refresh the service brand in response to evolving business conditions and expanding partnerships. The goal is to enhance customer clarity and intuitive understanding while delivering a more accessible and convenient banking experience.

| New Service Brand: 'Docomo Bank'

'Docomo Bank' clearly communicates its identity as the bank of the Docomo Group. It is a service brand designed to be familiar and trustworthy, seamlessly integrating into daily life by leveraging the Company’s established technology.

The brand embodies the following values:

High reliability and convenience through collaboration with the Docomo Group

Seamless financial experiences embedded in everyday life

Service design that balances usability and security

| Future Initiatives

Under this new brand, the Company will advance the following initiatives:

Enhancing convenience through stronger collaboration with the Docomo Group

Expanding product and service offerings through partnership with the Sumitomo Mitsui Trust Group

Advancing seamless, life-integrated financial experiences

Expanding value-added services based on banking usage

Additionally, the Company will gradually update branding elements such as logos and displays across its app and website.

| App Name and Icon Design

Following updates from August 3, 2026, the app name will change to 'Docomo Bank – Docomo SMTB Net Bank App,' and the app icon will transition from 'd NEOBANK' to 'Docomo Bank.'

※ The service brand for individual customer banking services will be unified under 'Docomo Bank.' BaaS (Banking as a Service) partnership services and corporate customer services will continue under the NEOBANK brand.

> For more details, please visit the Company's website.

| For Customers

No action is required from customers. Existing service content remains unchanged.

> Please refer to the FAQ section for more information.

The Company will further strengthen collaboration with the Docomo Group and the Sumitomo Mitsui Trust Group, building on its technological expertise and trust to deliver financial services that balance convenience and security—aiming to realize a future where finance and daily life are seamlessly integrated and a society where prosperity circulates.

* The name change is subject to approval by relevant authorities.

FACT BOX

  • Source: PR TIMES
  • Category: Partnership
  • Products / services: NEOBANK / BaaS(Banking as a Service)