Hsuan Yu Announces Strategic Investment of 400 Shares in Hsin Hsin Network to Jointly Expand Southeast Asian Market

Hsuan Yu (6703-TW) announced today (20th) that it has strategically invested in Taiwan's e-commerce operations company Hsin Hsin Network (2949-TW), acquiring 400 shares to jointly expand into the Southeast Asian market and create new growth drivers for overseas brand development.

Hsuan Yu emphasized its expertise in health supplements, beauty, and consumer lifestyle brands, with strong capabilities in brand management, product development, and digital marketing. Hsin Hsin Network, on the other hand, brings extensive experience in cross-border e-commerce operations, having established a comprehensive network of platform operations, local teams, and distribution channels across Southeast Asia. The two companies aim to build a long-term, close strategic partnership through this capital alliance.

Hsuan Yu stated that its owned and represented brands will leverage Hsin Hsin Network’s overseas operational capabilities to accelerate entry into the Southeast Asian market. In return, Hsin Hsin Network will integrate Hsuan Yu’s rich international brand resources and product portfolio to expand the scale of its cross-border operations, creating a win-win outcome.

With the continuous growth of the cross-border e-commerce market in Asia, Hsuan Yu plans to continue advancing strategic investments and resource integration. By connecting brands, products, and overseas operational capabilities, the company aims to gradually build a comprehensive international market presence and enhance the group’s overall competitiveness.