2027 Taipei Cycle Show Launches Brand Upgrade Gathering in Taiwan: TAITRA Announces 7/22 Registration Opening, Partnering with Taiwanese Manufacturers to Seize Transformation Opportunities

The Taiwan External Trade Development Council (TAITRA) announced today that the Taipei Cycle Show (international bicycle exhibition) has released the 'TAIPEI CYCLE 2027 Brand Strategy,' with 'Driving the Future with Trust' as its new brand proposition. This not only redefines the value and future direction of the exhibition but also announces the official launch of global recruitment for the 2027 exhibition, with exhibitor registration opening on July 22, 2026. The event invites global bicycle industry partners to gather in Taiwan to collectively seize the next wave of industry transformation opportunities.

TAITRA stated that for over 30 years, TAIPEI CYCLE has accompanied the growth of Taiwan's bicycle industry, connecting global brands, manufacturers, suppliers, buyers, and professionals, becoming one of the most representative international professional bicycle exhibitions in Asia. Facing the slowing demand in the global bicycle market, supply chain reorganization, and the accelerated promotion of smart technology and sustainable transformation, the industry is advancing towards a new wave of change. The role of the exhibition is also gradually transforming from a traditional business matching platform to an important driver that connects the global supply chain, promotes innovation cooperation, and leads industry development.

TAITRA stated that this year's 'TAIPEI CYCLE 2027 Brand Strategy' takes 'Trust' as the brand core, believing that trust is not only the foundation of cooperation but also an important force in driving innovation, connecting the industry, and leading the future. Therefore, it proposes the brand proposition of 'Driving the Future with Trust,' aiming to continuously enhance Taiwan's bicycle industry's international competitiveness and global influence through closer international cooperation, a more open exchange platform, and a more comprehensive brand experience.

TAITRA emphasized that this exhibition also proposes two brand commitments: 'Connecting Trusted Partners' and 'Co-creating the Future of the Bicycle Industry,' demonstrating that TAIPEI CYCLE will continue to connect global trusted partners, promote cross-border exchanges, technological cooperation, and innovative development, and jointly create a new future for the bicycle industry. It also reveals three development directions:

Global Bicycle Industry Hub: Deepen exchanges and cooperation among global brands, suppliers, buyers, and industry organizations to create a world-class bicycle industry cooperation platform.

Asian Innovation First Platform: Focus on smart riding, electric-assisted bicycles (E-bike), smart manufacturing, sustainable materials, and future mobility technology to showcase Asia's bicycle innovation energy.

All-round Taiwan Industry Experience: Integrate corporate visits, industry clusters, innovation R&D, and riding culture to allow international partners to deeply understand Taiwan's complete and highly resilient bicycle industry ecosystem and deepen cooperative relationships.

TAITRA emphasized that exhibitor registration will open on July 22, aiming to recruit 1,000 exhibitors using 3,600 booths. It sincerely invites global whole-bike brands, component suppliers, electric-assisted bicycles, smart riding, smart manufacturing, sustainable materials, and bicycle-related solution providers to actively participate, jointly showcase the latest technologies and innovative achievements, and expand global business opportunities.