Taking a Key Step in Transformation! OpenAI Aims to Move Beyond AI Model Competition with New Platform 'Presence'

As competition in AI models enters a red ocean, OpenAI is attempting to move beyond the simple 'selling of computing power' race. According to foreign media citing informed sources, the company is about to launch a new product called 'OpenAI Presence,' which will help enterprises connect AI agents with internal data, management policies, and existing systems to automate business processes such as customer service, sales, and IT operations—such as handling billing disputes, insurance claims, and employee technical support.

This is a crucial step in OpenAI's ongoing transformation—from selling model APIs to expanding into the broader enterprise software market.

Presence comes equipped with a simulation environment, security safeguards, human review workflows, and AI-powered auto-scoring tools, allowing enterprises to validate agent performance before going live. Once the platform is fully operational, the Codex tool will automatically detect and resolve faults while optimizing performance.

Additionally, the voice and dialogue technologies built into the Presence platform will help enhance the automation level of customer interactions.

OpenAI emphasizes that agents are granted only the minimum necessary permissions to complete tasks, with all control rules—such as operational boundaries, approval thresholds, and human takeover triggers—set autonomously by the enterprise. Currently, the service operates under a case-by-case review system, requiring joint deployment with OpenAI engineers or authorized partners. The company also revealed it has already used this system to operate an English-language AI phone customer support service.

Currently, competitors like Anthropic, Google, and xAI are frequently launching new models, narrowing performance gaps, lowering prices, and reducing customer switching costs. In contrast, enterprise software offers stronger customer stickiness—clients purchase complete solutions, not just single interfaces. Presence is the core of this strategy, aiming to lower enterprise adoption barriers through a 'bundled' toolkit.

Coincidentally, Anthropic previously established a corporate services subsidiary. With the rollout of Presence, OpenAI is transforming from a model vendor into an AI-driven enterprise software service provider, reshaping its market positioning.