Apple (AAPL-US) has adjusted the trade-in prices for multiple iPhone, iPad, Mac, and Apple Watch devices, with some models seeing up to a 30% increase. However, some devices maintain their original prices, with an overall average increase of 6.6%. The trade-in prices listed by Apple are the highest possible, but the actual price may not reach these levels depending on the device's condition, color, and version. For Android device recycling, Apple has added 6 new smartphones, including the Samsung Galaxy S21 Ultra 5G, Google Pixel 9 Pro XL, Google Pixel 9 Pro, Google Pixel 9, OnePlus 13, and OnePlus 13R. Data from Consumer Intelligence Research shows that nearly 50% of iPhone buyers trade in or sell their old devices when purchasing new ones. Therefore, Apple's increase in trade-in prices is an attractive offer that can boost fans' willingness to upgrade their phones during price hikes. Apple's expansion of Android device recycling is expected to expand the sales base for Apple phones or other devices.
FACT BOX
- Source: PR Times
- Category: キャンペーン
- Organizations: Google
- Products / services: iPhone / iPad