Phoebe Gates, daughter of Microsoft (MSFT-US) co-founder Bill Gates, has come under scrutiny after foreign media reports alleged that her e-commerce startup may be involved in commission theft and telecom fraud. If these allegations constitute federal wire fraud, the responsible individuals could face up to 20 years in prison, along with fines and financial restitution.
Born in 2002, Phoebe is the youngest of three children from Bill Gates and his ex-wife Melinda Gates. Unlike her siblings, she has shown a strong interest in fashion and social media, often sharing glimpses of affluent and fashion-industry lifestyles through her personal accounts. Her personal relationships have also attracted attention from overseas media.
In 2024, after graduating from Stanford University, Phoebe co-founded an e-commerce startup with her former Stanford roommate, Sophia Kianni. The company's main product is a price-comparison shopping app that allows users to compare prices across different websites and find coupons and promotions while shopping.
Since its launch in 2025, the product has grown rapidly, completing two funding rounds totaling $43.5 million. Phoebe was subsequently named to Forbes' 30 Under 30 list for this entrepreneurial venture.
With only a 12-member team, the startup has grown under Phoebe’s leadership into an e-commerce company valued at $180 million.
In a January interview this year, Phoebe emphasized that the company’s funding of over $30 million did not come from her father, but was secured independently. She also shared challenges during her entrepreneurial journey, including the early failure of a 'Bluetooth tampon' project and working late into the night to fix product issues and conduct field market research.
However, these remarks drew criticism from some netizens, who argued that Phoebe’s entrepreneurial experience differs significantly from the financial and resource constraints faced by typical young founders.
The controversy intensified further with allegations that the company used 'cookie hijacking' technology. Reports in July revealed that the company may have manipulated affiliate marketing commission attribution through technical means.
Typically, when consumers make a purchase via a link provided by a content creator or promoter, the resulting commission should be credited to that promoter.
However, the allegations claim that the startup’s browser extension may have intervened during the shopping process, altering cookie records to redirect commissions that should have gone to external promoters to the company itself.
The company initially explained that the issue was an unintended software bug. However, subsequent reports suggest that Phoebe may have been aware of the problem as early as last December but failed to halt the practice immediately, possibly continuing to profit from it.
If these allegations are ultimately proven, this would go beyond a mere programming error or business model dispute and could escalate into a federal-level wire fraud case in the United States.
Additionally, following the escalation of the incident, a foreign beauty content creator posted allegations in April, claiming that during a collaboration with Phoebe’s company, the team attempted to lower partnership fees and even requested free promotional content. These claims have resurfaced and gained renewed attention amid the current controversy.
The current focus lies on whether the company indeed used such technology to claim commissions rightfully belonging to other promoters, and when Phoebe and the management team became aware of the issue and whether corrective actions were taken. The final legal liability will depend on further investigation and judicial proceedings.
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- Source: PR Times
- Category: News
- Organizations: Microsoft