CTBC Bank and Uni-President Group's Uniopen Co-branded Card Surpasses 1 Million Cards Issued, Offering Up to 11% Cashback

The 'CTBC Uniopen Co-branded Card,' jointly launched by CTBC Bank and Uni-President Group, has officially surpassed 1 million cards issued just before its first anniversary, marking a significant milestone in retail-financial collaboration. To celebrate this achievement, CTBC Bank has announced the extension of its highly popular OPENPOINT cashback promotion—offering up to 11% rewards at Uni-President Group outlets and on overseas spending—until December 31, 2023. The bank is also partnering with Uni-President Group to launch expanded benefits across diverse consumption scenarios, including department stores, supermarkets, cosmetics, and dining, further elevating the scale of rewards.

Since the card's launch, spending via CTBC cards at Uni-President Group outlets has increased by 80%. Through the integration of the OPENPOINT loyalty ecosystem, the card has attracted over 120,000 new customers to CTBC Bank and driven digital credit card acquisition growth by more than 70%.

To enhance digital convenience for cardholders, CTBC Bank has integrated services such as transaction tracking and reward point management into a dedicated 'Card Management' section within its mobile banking app. Since the card's launch, the monthly average views of this section have surged by 140%, demonstrating that the integration of financial services with a retail lifestyle ecosystem effectively drives consumption growth, member conversion, and digital engagement.

In celebration of the card's first anniversary and the milestone of 1 million cards issued, the popular 11% OPENPOINT cashback offer at Uni-President Group brands and on overseas spending will be extended through December 31, 2023.

Additionally, a series of enhanced promotions are being launched in collaboration with various Uni-President Group brands, including 7-ELEVEN, Cosmed, Dream Mall, Uni-President Department Store, DREAM PLAZA, Starbucks, Wanja Fu, and Lejia Kang. These include up to 10% cashback at Uni-President Department Store Taipei and DREAM PLAZA; up to 21% OPENPOINT rewards when using icash Pay at Wanja Fu and Lejia Kang; up to 40% cash discount vouchers for purchasing designated items during Cosmed's Beauty Medical Festival; and exclusive perks such as a 15% discount on the Starbucks Reserve DREAM PLAZA Taipei limited-time set menu.

CTBC Bank will continue to deepen its retail financial ecosystem partnerships with Uni-President Group and other leading brands, integrating financial services, membership management, and lifestyle consumption to deliver more consumer-centric products, benefits, and innovative services, building a scalable and extensible scenario-based financial platform.