Announcement of the Launch of '#onpuk', Japan's First Sustainable Apparel & Goods E-Commerce Store Utilizing Music Jacket Art

NexTone Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Masahiro Anan; hereinafter "the Company") announces the launch of a new e-commerce business for apparel and merchandise leveraging music IP (intellectual property), as part of its new growth strategy utilizing expertise from its core businesses in copyright management and digital distribution. The service platform for this initiative, '#onpuk (Onpuku)', is scheduled to officially launch on Monday, July 27, 2026.

1. Background and Concept Behind the Launch of '#onpuk'

Under its corporate philosophy of 'For the Future of Music,' the Company has long focused on maximizing rights holders' revenue and exploring new markets to support the development of music culture and the music industry.

In recent years, as digital music distribution has become mainstream, the value of 'music IP'—such as album artwork and visual designs—as visual art is being re-evaluated. However, mechanisms to quickly transform these assets into high-quality apparel and merchandise and deliver them to fans remain limited, indicating a significant untapped market opportunity.

To address this challenge, the Company has established Japan's first specialized platform enabling record labels, artists, and other rights holders to easily commercialize and monetize their visual assets. By managing the entire process—from product planning and manufacturing to e-commerce sales and global shipping—the Company aims to establish a new revenue model within the entertainment industry and enhance its long-term corporate value.

2. Overview of '#onpuk'

The new platform '#onpuk' represents a groundbreaking e-commerce experience that uniquely blends music and fashion, setting it apart from conventional apparel and merchandise e-commerce services.

Details regarding the service, the first product lineup, and the official website URL will be formally announced at the platform's launch on July 27, 2026.

Additionally, ahead of the official opening, the Company will exhibit and unveil the products at 'HIGHWAY STAR PARTY 2026 -meets LOVE"Z"-', taking place on Saturday, July 25 and Sunday, July 26, 2026 at Shibuya LOVEZ.

The Company anticipates that this service will have a minimal impact on its consolidated financial results for the fiscal year ending March 2027. However, it views this business as one of the key pillars of new revenue streams within its entertainment operations, expected to contribute to long-term performance improvement. The Company will promptly disclose any material developments as required.

(※1) Basis for 'Japan's First' (based on internal research)

Research Period: July 2026

Research Scope: Independent e-commerce (online retail) services in Japan that specialize in manufacturing and selling official licensed merchandise (apparel, accessories, etc.) based on music album jacket artwork

Research Method: Publicly available information from major internet search engines and music merchandise e-commerce sites was analyzed using search terms including 'album jacket, goods e-commerce, Japan'.

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Company Overview: NexTone Inc.

Name: NexTone Inc.

URL: https://www.nex-tone.co.jp/

Founded: September 2000

Representative: CEO Masahiro Anan

Headquarters: 10F, Ebisu Garden Place Tower, 4-20-3 Ebisu, Shibuya-ku, Tokyo

Business Activities: Copyright management, digital distribution, music distribution, business support services, etc.