Over 60% of Web Professionals Use Generative AI for SEO: A Survey Report

With the rapid rise of generative AI tools like ChatGPT and Gemini, SEO operational workflows and content creation methods are undergoing significant changes. Previously manual processes, ranging from keyword research to data analysis, are increasingly incorporating AI to achieve a balance between efficiency and quality.

NEXER conducted a survey targeting experienced web site administrators and digital marketers to understand AI adoption trends, operational impacts, and concerns.

Over 60% of SEO professionals use generative AI (64.3%) When asked about AI usage, 64.3% of respondents reported actively or partially using generative AI in their SEO operations.

Data analysis is the most frequent application (66.7%) The most common use case is data analysis (66.7%), followed by article structure creation, writing, rewriting, and content creation (each at 44.4%).

Human oversight is key: "AI drafts, humans finish" Few users publish raw AI output. 33.3% of respondents edit over 80% of generated content, and 44.4% edit at least 60%. This indicates that the prevailing operational model is human-AI collaboration.

Nearly 80% report performance improvements (77.8%) About 77.8% of users observed an increase in search traffic or inquiries following AI adoption. "Article structure creation" (44.4%) was ranked as the most effective application of AI.

Data analysis remains a challenge Interestingly, "data analysis" was also cited as the task most difficult to handle by AI alone (44.4%), confirming that human judgment remains indispensable.