Survey on Corporate Manga Utilization: 'Product and Service Introduction' Ranks First for Use Cases

Background and Purpose

As manga utilization in business settings increases, many companies face challenges regarding its effectiveness and criteria for outsourcing. This survey aimed to clarify awareness of outsourcing manga production, targeting 100 professionals experienced in marketing, PR, HR, and sales.

Key Survey Results

### 1. Interest in Manga Adoption Among those without previous usage experience, 26.0% expressed interest in manga adoption, highlighting high latent demand in business settings.

### 2. Realized Benefits Companies that have implemented manga report the following: - Facilitates easy-to-understand explanations. - Improves customer response and contributes to acquisition. - Effectively reaches a wide range of audiences through visual appeal.

### 3. Prioritized Use Cases When considering outsourcing, the top three use cases identified were: 1. Product/Service Introduction (30.0%) 2. Internal Manuals/Training Materials (29.0%) 3. Corporate Brochures/Corporate Websites (26.0%)

### 4. Required Support To ensure peace of mind when outsourcing, 'Scenario proposals tailored to the target audience (45.0%)' was the most valued support. This was followed by 'Presentation of multiple options (41.0%)' and 'Clear explanation of copyrights (33.0%)'.

Conclusion The strengths of manga in business scenes lie in its 'clarity' and 'approachability.' The effects are maximized, particularly for complex or dry information. When selecting a production company, added value such as scenario proposals and copyright support is increasingly prioritized over mere production track record.