When choosing an exterior wall painting contractor, "local construction experience" is the top priority. About 40% want to get estimates from "3 companies".

What are the criteria for choosing an exterior wall painting contractor?

Exterior wall maintenance is essential to protect your home for a long time.

Exterior wall painting not only improves appearance but also plays an important role in protecting the building from rain, wind, and UV rays. However, many people may be unsure which contractor to choose from among the many available.

Therefore, in collaboration with Kanou Co., Ltd., we conducted a survey on "How to choose an exterior wall painting contractor" targeting 300 men and women nationwide who responded in a preliminary survey that they "currently live in a detached house or plan to purchase one in the future."

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Survey Overview: "Survey on How to Choose an Exterior Wall Painting Contractor"

Survey Method: Internet-based questionnaire

Survey Period: June 19, 2026 - June 26, 2026

Survey Target: Men and women nationwide who responded in a preliminary survey that they "currently live in a detached house or plan to purchase one in the future."

Valid Responses: 300 samples

Questions:

Question 1: If you were looking for an exterior wall painting contractor, how would you search for one? (Multiple selections allowed)

Question 2: When choosing an exterior wall painting contractor, what is the most important point?

Question 3: Please tell us the reason.

Question 4: What points do you "absolutely want to avoid" when choosing an exterior wall painting contractor? (Multiple selections allowed)

Question 5: If you were to compare and consider exterior wall painting contractors, how many companies would you like to get estimates from?

Question 6: Please tell us the reason.

* In principle, the second decimal place is rounded off, so the total may not be 100%.

38.3% responded that the method for finding an exterior wall painting contractor is "recommendation from acquaintances or family."

First, we asked people who responded that they "currently live in a detached house or plan to purchase one in the future" how they would search for an exterior wall painting contractor.

The most common method was "recommendation from acquaintances or family" at 38.3%.

This was followed by "internet search" at 37.0%, "local reputation" at 27.3%, and "contractor comparison/lump-sum estimate sites" at 25.7%.

"Recommendation from acquaintances or family" was the most frequent, suggesting a tendency to value the reviews and reputations of those who have actually used the services. On the other hand, many people also use "internet search" and "contractor comparison/lump-sum estimate sites," indicating that many people refer to multiple sources of information for comparison and consideration. It is clear that many people want to choose a contractor after confirming reliability and track record to avoid mistakes.

24.7% responded that the most important point when choosing an exterior wall painting contractor is "local construction experience."

Next, we asked people who responded that they "currently live in a detached house or plan to purchase one in the future" what is the most important point when choosing an exterior wall painting contractor.

The most common answer was "local construction experience" at 24.7%.

This was followed by "craftsman's technical skill" at 18.3%, "low price" at 17.7%, and "comprehensive warranty" at 15.3%.

We also asked for the reasons why they emphasized those points, and here are some excerpts:

Respondents who chose "local construction experience"

- I am attracted to companies rooted in the community. (20s, Male)

- There are fraudulent companies, so I want to hire a company with a solid track record. (30s, Female)

- I believe that contractors who are closely involved with the local community can be trusted. (40s, Female)

Respondents who chose "craftsman's technical skill"

- I prefer a beautiful finish. (30s, Female)

- I think skill is the most important thing. I wouldn't want shoddy work even if it was cheap. It's also nice if it lasts for many years. (40s, Female)

- I believe it depends on the craftsman's skill rather than the company. (40s, Female)

Respondents who chose "low price"

- I want to reduce expenses as much as possible. (30s, Male)

- I want to leave it to someone who is cheap and thorough. (40s, Male)

- There is a considerable price difference between contractors for exterior wall painting. (50s, Male)

Regarding the most common answer, "local construction experience," comments such as "I can trust contractors who are closely involved with the local community" and "There are fraudulent companies, so I want to hire a company with a solid track record" were received, indicating that trust in the contractor was the reason for emphasizing construction experience.

Furthermore, among those who chose "craftsman's technical skill," comments emphasizing the quality of the finish were prominent. On the other hand, among those who chose "low price," there were opinions such as "I want to leave it to someone who is cheap and thorough," suggesting that they value not only price but also technical skill and responsiveness. Exterior wall painting is a highly specialized job, and it is difficult to judge the quality of the work. Therefore, it seems that many people want to choose a contractor they can rely on with peace of mind by referring to objective information such as construction experience and technical skill.

68.3% responded that "persistent and aggressive sales tactics" are what they "absolutely want to avoid" when choosing an exterior wall painting contractor.

Next, we asked people who responded that they "currently live in a detached house or plan to purchase one in the future" what points they "absolutely want to avoid" when choosing an exterior wall painting contractor.

The most common answer was "persistent and aggressive sales tactics" at 68.3%.

This was followed by "opaque and unclear estimates" at 60.3%, "no warranty or ambiguous warranty terms" at 50.0%, and "extremely high prices compared to the market average" at 49.7%.

The top items were "sales," "estimates," "warranty," and "price," which are related to money and trust. It is clear that many people feel uneasy about aggressive sales tactics or proceeding with a contract without understanding the details of the estimate. Because exterior wall painting is a specialized field and difficult to judge, receiving a satisfactory explanation regarding costs, construction details, and warranties is an important point for entrusting the work with peace of mind.

41.0% responded that they want to get estimates from "3 companies."

Finally, we asked people who responded that they "currently live in a detached house or plan to purchase one in the future" how many companies they would like to get estimates from if they were to compare and consider exterior wall painting contractors.

The most common answer was "3 companies" at 41.0%.

This was followed by "2 companies" at 24.3%, "4 or more companies" at 20.0%, and "1 company" at 14.7%. A majority of people seem to be considering "multiple estimates" as a matter of course.

We also asked for the reasons why they chose that number of companies, and here are some excerpts:

Respondents who chose "3 companies"

- I feel like I can get a general idea by getting estimates from about 3 companies. (30s, Female)

- I want to compare and consider prices, quality, reliability, etc., thoroughly and choose the best one. (30s, Male)

- If I research too much, I get confused, and if I only get one estimate, I feel like I'll regret it later. About 3 companies seems just right. (40s, Female)

Respondents who chose "2 companies"

- I want to narrow down the options before the estimate stage. (20s, Female)

- I think I can understand the market price. (30s, Female)

- I want to choose the better one from the two. (40s, Male)

Respondents who chose "4 or more companies"

- I want to assess it properly. (20s, Female)

- It's an important big purchase, so I want to decide carefully. (20s, Male)

- I want to be particular about it. (30s, Male)

Respondents who chose "1 company"

- I'm fine with the one I was introduced to. (30s, Female)

- I live in a depopulated area, so there are few options. (40s, Male)

From those who answered "3 companies," the most common reasons given were "I can understand the market price," "It's easy to compare prices, quality, and reliability," and "Too many options can be confusing." It appears that many people consider "3 companies" to be just right, balancing ease of comparison with ease of consideration. On the other hand, among those who answered "2 companies," there were comments such as "I think I can understand the market price" and "I want to narrow down the options before the estimate stage," suggesting a desire for efficient comparison. Furthermore, among those who answered "4 or more companies," opinions such as "I want to assess it properly" and "I want to decide carefully" were received, indicating a willingness to take time to make a satisfactory choice. Respondents who chose "1 company" cited reasons such as "I was introduced to the contractor" and "There are few options in my area," suggesting that the method of choosing a contractor can vary depending on regional factors and the presence of reliable recommendations. Because exterior wall painting is an expensive job, it is important to understand the price range and the differences between contractors. By utilizing multiple estimates, it will be easier to compare prices and construction details and choose a contractor with confidence.

Summary

In this survey, the most common method for finding a contractor was "recommendation from acquaintances or family" at 38.3%.

Furthermore, the most important point when choosing a contractor was "local construction experience" at 24.7%.

On the other hand, 68.3% of respondents answered that they "absolutely want to avoid" "persistent and aggressive sales tactics" when choosing a contractor.

Additionally, many people expressed anxiety about "opaque and unclear estimates" and "no warranty or ambiguous warranty terms."

The most common answer for estimates was "3 companies" at 41.0%, indicating a desire to compare multiple contractors and choose a service provider with confidence.

This survey result shows that people tend to choose contractors based not only on price but also on construction experience, clarity of explanations, and reliability.

Since exterior wall painting is an important maintenance task to protect one's home for a long time, comparing multiple contractors and checking their proposals and warranties will lead to satisfactory work.

<For use in articles, etc.>

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<About Kanou Co., Ltd.>

Representative: Masahiro Kano

Location: 1507-5 Tomita-machi, Maebashi City, Gunma Prefecture, 379-2161

Phone Number: 027-268-3330

<About NEXER Group Co., Ltd.>

Headquarters: Rise Arena Bldg. 11F, 4-5-2 Higashi-Ikebukuro, Toshima-ku, Tokyo, 170-0013

President and CEO: Yuya Miyata

URL: https://www.nexer.co.jp

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