【Randoseru Selection Survey】Are Parents' Attitudes Changing When Choosing Randoseru? About 40% Responded They Became More Careful About "Imposing Values"

Survey on Randoseru and "Children's Individuality and Diversity"

In the past, the colors of randoseru were generally red and black.

However, in recent years, the randoseru available in stores have become surprisingly diverse.

The options have expanded from pale pastel colors to deep metallic hues, and designs that look like one-of-a-kind items, with attention to embroidery and stitching, are no longer uncommon.

Now that we have entered an era where children can choose what they "like," how are parents perceiving this change?

Therefore, in collaboration with Rara-chan Randoseru, we conducted a survey on "Randoseru and Children's Individuality and Diversity" targeting 200 men and women nationwide who responded in a preliminary survey that they "have children of elementary school age or older."

※When quoting the content of this press release, please take the following actions:

・State that the source is "a survey by NEXER Group Inc. and Rara-chan Randoseru".

・Include a link to Rara-chan Randoseru (https://raraya.co.jp/).

"Randoseru and Children's Individuality and Diversity Survey" Overview

Survey Method: Internet-based questionnaire

Survey Period: June 25, 2026 - July 2, 2026

Target Respondents: Men and women nationwide who responded in a preliminary survey that they "have children of elementary school age or older."

Valid Responses: 200 samples

Questions:

Question 1: Are you aware that the colors and designs of randoseru have become more diverse in recent years?

Question 2: What are your thoughts on the diversification of randoseru colors and designs in recent years?

Question 3: Do you think there is a difference in how attached children feel to a randoseru "chosen by the child" versus one "chosen by the parent"?

Question 4: Please explain the reason for your answer.

Question 5: Through the process of choosing a randoseru, have you felt the importance of respecting your child's individuality?

Question 6: For those who answered "Yes, I felt it," how has that feeling influenced your parenting in general? (Multiple answers possible)

Question 7: Do you think future randoseru should evolve in a direction that allows for greater expression of individuality?

Question 8: Please explain the reason for your answer.

※In principle, figures are rounded to the second decimal place, so the total may not be 100%.

77.0% Responded "Aware" of the Diversification of Randoseru Colors and Designs

First, we asked parents nationwide who had children of elementary school age or older if they were aware of the recent diversification of randoseru colors and designs.

As a result, 28.5% answered "Very aware" and 48.5% answered "Somewhat aware." Combined, 77.0% of parents are aware of the diversification.

On the other hand, 10.5% answered "Not very aware" and 12.5% answered "Not at all aware."

This shows that over 70% of parents are noticing the diversification of randoseru.

It is likely that seeing colorful randoseru in stores and online has become a commonplace occurrence.

54.0% Responded "Favorable" Towards the Diversification of Randoseru

Next, we asked parents nationwide with children of elementary school age or older how they felt about the recent diversification of randoseru colors and designs.

As a result, 16.0% answered "Very favorable" and 38.0% answered "Somewhat favorable," for a combined 54.0% who view it positively.

On the other hand, 7.5% felt it was "Somewhat excessive" and 6.5% felt it was "Excessive."

Furthermore, 32.0% answered "Cannot say either way."

This indicates that over half of parents view the diversification positively.

Many seem to believe that an increased number of choices leads to accommodating each child's preferences.

68.0% Responded "There is a Difference" in Children's Attachment to Randoseru Chosen by Themselves

Next, we asked parents nationwide with children of elementary school age or older if they thought there was a difference in how attached children felt to a randoseru "chosen by the child" versus one "chosen by the parent."

As a result, 23.0% answered "There is a big difference" and 45.0% answered "There is a somewhat big difference." Combined, 68.0% of parents feel there is a difference.

On the other hand, 27.0% answered "Not much difference" and 5.0% answered "No difference at all."

We also asked for the reasons behind their answers, and here are some excerpts:

Respondents who answered "There is a difference"

- I think it's best for the child to decide for themselves, as it fosters attachment. (30s, Male)

- If they choose a randoseru they like, they might take better care of it. (40s, Female)

- When I was young, the only options for girls were red and for boys were black, and there weren't many designs. With the choices available now, I think children would feel more attached to their randoseru. (50s, Female)

- If they can choose, I think children will take better care of something they like. (30s, Female)

- I feel that children tend to develop more attachment to things they choose themselves. (30s, Male)

- Children want what's trendy at the time, but parents think about 6 years later. (60s, Male)

Respondents who answered "No difference"

- Attachment grows in proportion to the time spent using it, so who bought it might not be that important. (40s, Male)

- I think whether a child cherishes an item or not depends on their personality. (50s, Male)

- They might be happy to use it at first, but I think after a few years they won't care much about the design. (40s, Female)

- Teaching children to take care of their belongings is not related to who chose it. (70s, Male)

Approximately 70% of parents believe that "choosing the randoseru themselves" creates a difference in their child's attachment.

Among those who answered "There is a difference," opinions emphasizing the value of the experience of choosing itself, such as "children tend to develop more attachment to things they choose themselves," were prominent.

On the other hand, among those who answered "No difference," there were comments like "attachment naturally develops with use" and "who chose it is not important."

Parents' opinions seem to be divided between those who place the source of attachment in "choice" and those who place it in "the accumulation of time."

63.5% Responded "Felt" the Importance of Respecting Children's Individuality Through Randoseru Selection

Next, we asked parents nationwide with children of elementary school age or older if they had felt the "importance of respecting children's individuality" through the process of choosing a randoseru.

As a result, 15.0% answered "Felt it very much" and 48.5% answered "Felt it somewhat." Combined, 63.5% of parents have realized its importance.

On the other hand, 26.0% answered "Did not feel it much" and 10.5% answered "Did not feel it at all."

It is clear that over 60% of guardians were facing their child's individuality through the familiar event of choosing a randoseru.

"Which color should we choose?" "What kind of design is good?" Each of these exchanges may be a time to learn about the child's "likes."

"38.6% Responded They Became More Careful About Not Imposing Parental Values"

Next, we asked those who answered that they felt the "importance of respecting children's individuality" through the randoseru selection process about how that feeling affected their parenting in general.

The most common response was "Became more careful about not imposing parental values," at 38.6%.

This was followed by "Became more conscious of increasing opportunities for the child to decide for themselves" at 37.8%, and "Became more respectful of the child's preferences and sensibilities" at 35.4%.

Furthermore, "Became more proactive in listening to the child's opinions than before" was 27.6%, "No particular impact outside of parenting" was 13.4%, "Became an opportunity to reconsider parenting policies" was 6.3%, and "Other" was 0.8%.

The top responses all relate to the attitude of respecting the child's will.

It appears that one choice, the randoseru, is also connected to a parenting attitude of "not imposing parental ideas."

These small experiences of choice may be gently influencing the way parents and children interact within the home.

"62.0% Responded They Want Future Randoseru to Evolve Towards Expressing More Individuality"

Finally, we asked guardians nationwide with children of elementary school age or older if they wanted future randoseru to evolve in a direction that allows for greater expression of individuality.

As a result, 16.0% answered "I definitely want that to happen," and 46.0% answered "I would rather that happen." Combined, 62.0% of guardians desire this evolution.

On the other hand, 23.5% answered "I don't particularly think so," and 14.5% answered "I don't think so."

We also asked for the reasons, and will introduce some of them.

"Definitely want that to happen" respondents

- Because it makes one aware that everyone has their own individuality. (40s, Male)

- Because it fits the current era. (40s, Female)

- Because I believe it will foster the child's individuality. (50s, Female)

"Would rather that happen" respondents

- Since a randoseru lasts for 6 years, I think individuality can be expressed if there are various randoseru available. (30s, Female)

- Because it will be an opportunity to foster self-determination skills. (50s, Male)

- It would be good if they could choose freely without worrying too much about "everyone else is doing this." (50s, Female)

"Don't particularly think so" respondents

- Because I think it's just right as it is now, as going too far would be different. (30s, Female)

- Because pursuing individuality too much is not good. (40s, Female)

- Because I feel that overly eccentric randoseru are not desirable. (50s, Male)

"Don't think so" respondents

- Because I want ease of use and safety to be prioritized over expressing individuality. (30s, Male)

- I think anything is fine as long as it's light and can hold a lot. (50s, Female)

It was found that over 60% of guardians desire further evolution of randoseru.

Looking at the reasons, voices of expectation were received, linking it to the child's growth, such as "Because it makes one aware that everyone has their own individuality" and "Because it will be an opportunity to foster self-determination skills."

On the other hand, cautious opinions were also seen, such as "Because I want ease of use and safety to be prioritized" and "Because overly eccentric randoseru are not desirable."

Future randoseru selection may require consideration for the desire to value individuality and the environment where everyone can use them with peace of mind.

"Summary"

This survey found that over 70% of guardians are aware of the diversification of randoseru colors and designs, and 54.0% have favorably accepted these changes.

Furthermore, 68.0% felt that "a randoseru chosen by oneself changes the child's attachment," and 63.5% realized the importance of respecting the child's individuality through the randoseru selection process.

A randoseru is a special companion for 6 years.

That is precisely why the time spent choosing colors and designs by the child themselves becomes an experience of looking at and valuing their own "likes."

As a first step in preparing for school, why not take your time choosing with your child?

That choice may transform your daily commute to school into something a little more prideful.

<For Use in Articles, etc.>

- Acknowledgment that the source is "Survey by NEXER Group Inc. and LALA-CHAN Randoseru".

- Link to LALA-CHAN Randoseru (https://raraya.co.jp/) must be installed.

About LALA-CHAN Randoseru

Operating Company: Rara-ya Co., Ltd.

Location: 3-22-1 Minami-hatogaya, Kawaguchi-shi, Saitama 334-0013

Representative Director: Yuko Ando

Tel: 048-288-8111

URL: https://raraya.co.jp/

Business Content: Randoseru Specialty Manufacturer

About NEXER Group Inc.

Head Office: Rise Arena Bldg. 11F, 4-5-2 Higashi-ikebukuro, Toshima-ku, Tokyo 170-0013

Representative Director: Yuya Miyata

URL: https://www.nexer.co.jp

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