Generative AI Video Production Service 'AI STUDIO hand.' Creates AI Video on Mandatory Customer Harassment Countermeasures.

Next Group Holdings Co., Ltd. (HQ: Shimogyo-ku, Kyoto; Representative: Jiro Hiasa), which provides 'AI STUDIO hand.', an advertising video production service combining generative AI with a professional creative team, announced that it has produced a service video for Advance Growth Co., Ltd. (HQ: Kitakyushu, Fukuoka; Representative: Yuichi Matsuura), a company that supports recruitment, development, and system development for retail enterprises.

Comments from Advance Growth Co., Ltd.

We used the generative AI video production service because we can create images exactly as we imagine them by simply conveying our intentions and themes concisely. In particular, dealing with a delicate topic like customer harassment raised concerns about the psychological burden on performers. By utilizing AI, we could create accurate videos as intended without those worries. Traditional production usually requires significant time for planning, scouting, filming, and editing, but we were very satisfied with the rapid delivery after application and the very reasonable pricing.

Since anti-harassment measures will become legally mandatory in October of this year due to the enforcement of the revised Labor Measures Comprehensive Promotion Act, this video is for a seminar providing information based on Ministry of Health, Labour and Welfare guidelines. It was produced to be shown at the beginning of the seminar and on our corporate website.

What is 'AI STUDIO hand.'?

This service features the production of TV-commercial quality high-quality advertising videos at about 1/10th of the traditional cost and in as little as 3 days. It mainly targets e-commerce companies, D2C brands, mid-sized companies, and advertising agencies that require 'mass-produced creatives' optimized for different media, alongside 'high-quality imagery' that emphasizes branding and marketing.

Video advertising has entered a phase where continuous distribution and operation, rather than just 'making it and finishing,' determine success. On the other hand, the following three structural challenges remained in traditional production flows:

- The Cost Barrier: Production costs of several million yen per video, making multiple patterns or A/B testing budgetarily unrealistic. - The Speed Barrier: Weeks to months from planning to delivery, missing market and campaign opportunities. - The Volume Barrier: Optimization for different targets and media is not feasible under the premise of making them one by one.

AI STUDIO hand. solves these three barriers simultaneously through a creative team that masters generative AI.