Mio Otowa Appointed as Official and 'Sauna Meal' Ambassador for Itadaki Maratan

Mio Otowa has been appointed as the official PR ambassador and 'Sauna Meal' ambassador for Itadaki Maratan, signing a new partnership agreement.

Operated by Itadaki Maratan / Ouchi de Maratan Co., Ltd. (Headquarters: Shinjuku, Tokyo; Co-Representative: Yu Saito), a group company of Nextar Inc., the business focuses on a comprehensive food distribution and sales model centered on 'Japanese-style Maratan.'

The company operates a B2C division through its frozen Maratan D2C brand 'Ouchi de Maratan' and a B2B division that supplies retail stores, spas, and hotels. Starting from the 'Itadaki Maratan Shin-Okubo Main Store,' the birthplace of Japanese-style Maratan, they are expanding through directly operated stores and franchises, building a unique model that spans the entire food supply chain.

Vision 'Establishing Japanese-style Maratan as a new Reiwa-era specialty and a pillar of Japanese food culture.'

Mission 'To establish Maratan as an integral part of Japanese cuisine and grow this version into the leading representative of Maratan in Japan.'

Values 1. Delicious & Beauty: Providing healthy, herbal-based meals that are both tasty and beautifying. 2. Next Innovation: Respecting traditional spices while integrating Japanese innovation. 3. Cultural Legacy: Acting with the responsibility of creating a new cultural staple. 4. Sustainability: Promoting food loss reduction and local ingredient use. 5. Cool Japan: Aiming for worldwide recognition as a Japanese flavor. 6. Community & Experience: Enriching lives through community experiences like 'Sauna Meals.'

About the D2C Brand 'Ouchi de Maratan' This is a unique frozen food brand that allows customers to easily enjoy the famous Shin-Okubo shop's flavor at home. Known as a healthy and beauty-oriented food, it is gaining popularity across Japan for its convenience and nutritional value.

The Charm of 'Ishoku Dogen' (Food as Medicine) Maratan is a representative dish of the 'Ishoku Dogen' concept, using abundant medicinal spices to aid digestion and warm the body. Combined with gluten-free glass noodles and a healthy soup base, it is ideal for diet and health management, allowing users to add their own ingredients to further boost nutritional value.