Next Level Holdings Invests 100 Million Yen in 2.5D Idol Group with Jirai-chan

Next Level Holdings Co., Ltd. announced its full-scale entry into the next-generation entertainment business focused on singers (utaite), VTubers, and the 2.5D sphere. Partnering with prominent female influencer Jirai-chan, the company is advancing a full-scale IP creation project backed by a 100 million yen investment, even considering establishing a new company. This project targets the youth demographic, especially teenage girls, aiming to create a new singer group with high advertising aptitude.

By combining live performances, merchandise, fan clubs, CDs, and YouTube ad revenue with high-unit-price corporate PR projects, the company aims to grow this single IP into a multi-billion yen business within five years. The initial roadmap includes member hunting in May, a group debut and original song release in August, followed by a live event for 500-1,000 attendees.

Ultimately, Next Level Holdings aims for Tokyo Dome performances, 3 million channel subscribers, and 100 billion yen in annual revenue, positioning itself as a leading large-scale singer agency. They will also create synergies with their existing live-streaming agency, 'Next Live', to secure and develop promising talent.