SPOGOMI×UNIQLO: Building a Nationwide Collaborative Model Where Stores Become Community Hubs

SPOGOMI×UNIQLO, co-organized by the Nippon Foundation Spogomi Alliance (Headquarters: Minato-ku, Tokyo; Representative Director: Masanori Tamazawa; hereinafter 'the Alliance'), is an initiative led by UNIQLO Co., Ltd. (Headquarters: Yamaguchi City, Yamaguchi Prefecture; President & CEO: Daisuke Tsukoshi; hereinafter 'UNIQLO') launched in 2021 to raise environmental awareness and strengthen local communities. This initiative combines UNIQLO’s nationwide store infrastructure with community engagement, forming a sustainable social contribution and environmental action program. We are pleased to announce that, as of June 14, 2026, a total of 30 events have been held across Japan, with 2,175 participants collectively collecting 1,582.13kg of waste from local neighborhoods.

Strengthening Community Bonds Through Shared Challenges

Spogomi promotes experiential value through collaborations with diverse organizers both in Japan and abroad, aiming to reduce marine debris. The program’s success is driven by its inherent 'versatility' and 'flexibility,' enabling adaptation to different participant demographics and regional challenges.

With this milestone of 30 cumulative events, we are sharing the achievements of UNIQLO’s 'SPOGOMI×UNIQLO' initiative and highlighting it as a model for community-integrated corporate engagement.

The Unique Value of SPOGOMI×UNIQLO

A key feature of 'SPOGOMI×UNIQLO' is its alignment with UNIQLO’s vision of 'store-level management'—creating stores that are beloved by local communities. The events strengthen community ties, with daily operations led not by headquarters but by individual store managers and staff. Store managers take the microphone to host events, while staff warmly welcome participants.

Participants range from regular local clean-up volunteers to families and high school club members, creating intergenerational engagement that gradually shifts community-wide environmental awareness. As a result, UNIQLO stores are evolving beyond mere retail spaces into hubs where communities solve challenges and build lasting connections.

【SPOGOMI×UNIQLO】

Stores and local residents unite in enjoyable, store-led events

The joy of everyone—staff and participants—becoming one at UNIQLO Yume Town Hiroshima

Ms. Namiko Suzuki Sustainability Department, Social Innovation Team FAST RETAILING CO., LTD.

"The greatest appeal of SPOGOMI×UNIQLO is that it allows participants to learn about environmental issues naturally, through fun and physical activity, rather than through formal education. From children to adults, everyone can participate actively and enthusiastically. Having experienced it firsthand, I truly believe in its power. Moving forward, we will further advance our community-based store model, empowering customers to become protagonists in solving social issues while enjoying themselves."

About SPOGOMI×UNIQLO

SPOGOMI×UNIQLO is a locally rooted environmental beautification project launched by UNIQLO in 2021 in cooperation with the Nippon Foundation Spogomi Alliance. At UNIQLO stores nationwide, store staff and local residents collaborate in a game-like format to collect litter and raise awareness about environmental issues.

About UNIQLO

UNIQLO’s sustainability statement is "Transforming the Power of Clothing into the Power of Society." The company delivers LifeWear—the ultimate everyday wear—designed to enrich people’s lives. As an SPA (Specialty Store Retailer of Private Label Apparel), UNIQLO manages planning, production, and sales in-house, operating in Japan and 26 other countries and regions. The company aims to contribute to solving social issues through its business activities.

Toward Long-Term Partnerships

Since its launch in 2021, the SPOGOMI×UNIQLO initiative has aimed to create a 'sustainable, community-based model' by leveraging local store infrastructure and empowering staff to lead operations.

The Nippon Foundation Spogomi Alliance welcomes such long-term partnerships and will continue expanding initiatives with schools, municipalities, corporations, and organizations to co-create new value.

＜Organization Overview＞

Nippon Foundation Spogomi Alliance

The alliance promotes, supports, and raises awareness of Spogomi—an activity that treats trash collection as a sport, combining physical exertion with environmental action. By encouraging healthy lifestyles and changing how people of all ages interact with waste, the alliance contributes to cleaner, more livable communities. It also aims to advance Japanese sports by merging sports with environmental action and proposing new forms of athletic engagement. https://nf-spogomiwc.com