New TV Commercial for 'Roihi-Tsuboko(TM) Cool' Cooling Patch to Air Starting June 1st (Mon)

Nichiban Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President: Toshiaki Takatsu) will begin airing its new TV commercial, 'Hidden Roihi,' for the cooling-type small circular patch 'Roihi-Tsuboko(TM) Cool' nationwide (excluding some areas) starting June 1 (Mon). The commercial video can also be viewed on the Roihi brand website and the official Nichiban YouTube channel. Since its launch in 1932, the 'Roihi' series has supported the care of shoulder stiffness and lower back pain as a topical analgesic and anti-inflammatory agent. This new commercial, 'Hidden Roihi,' is set in an office and depicts the features of Roihi-Tsuboko(TM) Cool, which provides a cooling sensation and can be used discreetly anytime, anywhere. Through this commercial, we aim to introduce Roihi-Tsuboko(TM) Cool to many people and contribute to everyone's healthy and comfortable life. ■ CM Information Title: Roihi-Tsuboko(TM) Cool 'Hidden Roihi' (15 seconds) Broadcast Start Date: June 1, 2026 (Mon) Broadcast Area: Nationwide (excluding some areas) Youtube: https://youtu.be/7B4juQkDTtw Website: Roihi Brand Site https://www.roihi.com/tubokou-cool.html ■ Concept The secret of the always-energetic senior is... 'Hidden Roihi'! Roihi-Tsuboko(TM) Cool is a discreet beige color that can be used secretly even in the office. Why not try the cool sensation that makes you want to say 'Roihi-n-yari'? ■ Product Information About Roihi-Tsuboko(TM) Cool 'Roihi-Tsuboko(TM) Cool' is a small, circular, cooling-type patch that provides quick relief for painful symptoms. Analgesic and anti-inflammatory ingredients such as methyl salicylate and l-menthol soothe shoulder stiffness and lower back pain. Being a cooling type, it is easy to use even in hot seasons. There are two sizes: the 2.8cm diameter 'Roihi-Tsuboko(TM) Cool' and the 3.9cm diameter 'Roihi-Tsuboko(TM) Cool Large,' which has about twice the area. (Class 3 OTC drug) Reference: Roihi Series In addition to the cooling-type 'Roihi-Tsuboko(TM) Cool' and 'Roihi-Tsuboko(TM) Cool Large,' the lineup includes the circular warming-type 'Roihi-Tsuboko(TM)' and 'Roihi-Tsuboko(TM) Large,' 'Roihi-Ko(TM) Loxoprofen' and 'Roihi-Ko(TM) Loxoprofen Large' containing the excellent analgesic ingredient loxoprofen sodium hydrate, and the cream-type 'Roihi(TM) Cream Felbi' containing felbinac. * (TM) is a trademark. ◆ Company Overview Company Name: Nichiban Co., Ltd. Headquarters: 5-1 Kojimachi, Chiyoda-ku, Tokyo 102-8811 Founded: January 1918 President: Toshiaki Takatsu HP: https://www.nichiban.co.jp/corp/ ~For inquiries regarding this matter, please contact the following.~ [Consumer Inquiries] Nichiban Co., Ltd. Customer Consultation Office Tel: 0120-377-218 Reception Hours: 9:00-12:00, 13:00-16:00 (Excluding Saturdays, Sundays, and holidays)