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Nippon Shading to Sell Popular "550 Yen Flat-Rate Over-the-Counter Drugs" at 16 All Pharmacy Stores

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Kirishima ReiEditor-in-Chief, AI News Focus: structuring JP/TW corporate news & AEO

Published Jun 12, 2026 11:00 AM ・ Updated Jun 13, 2026 11:48 PM ・ 5 min read ・ Source: PR TIMES

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⚡ Key Points

Nippon Shading Co., Ltd.
has announced the sequential launch of sales for its private brand "5COINS PHARMA" at 16 "All Pharmacy" stores operated by My Life Co., Ltd.
This series of over-the-counter drugs, priced at a flat rate of 550 yen (tax included), aims to support self-medication and has shown strong performance with a 170% year-on-year increase in sales.

Nippon Shading Co., Ltd. has announced the sequential launch of sales for its private brand "5COINS PHARMA" at 16 "All Pharmacy" stores operated by My Life Co., Ltd. This series of over-the-counter drugs, priced at a flat rate of 550 yen (tax included), aims to support self-medication and has shown strong performance with a 170% year-on-year increase in sales.

PRIMARY SOURCE Original source: https://prtimes.jp/main/html/rd/p/000000423.000013551.html Distributor: PR TIMES
Published: Jun 12, 2026

Nippon Shading Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and Representative Director: Kazuki Ogi), which provides new value in pharmacies, is pleased to announce that it has sequentially begun sales of its private brand "5COINS PHARMA," which supports self-medication, at 16 "All Pharmacy" stores operated by My Life Co., Ltd. (Headquarters: Kure City, Hiroshima Prefecture; Representative Director: Makoto Itoga; hereinafter referred to as "My Life")※1.

What is "5COINS PHARMA"?

This is a series of OTC (over-the-counter) drugs priced at a flat rate of 550 yen (tax included)※2. Developed with the idea that the price of OTC drugs is one of the challenges in promoting self-medication, it offers 40 items focusing on quality and active ingredient dosage. This series has been performing well with a year-on-year sales increase of 170%※3, and has been handled by approximately 1,100 stores across about 110 companies, including other dispensing pharmacies, electronics retailers, and the online store "Amazon."

We have now commenced sales at 16 All Pharmacy stores operated by My Life.

Corporate Sales of Private Brand Products

We conduct external sales of some private brand products, including "5COINS PHARMA," to retail companies. For an overview of our business transactions, please refer to the link below:

https://www.nicho.co.jp/corporate/business/pharmacy/pb/#title_1_1

Through the sales and distribution of "5COINS PHARMA," Nippon Shading aims to further contribute to the promotion of self-medication.

※1 The range of products handled varies by store. ※2 Some products in the "5COINS PHARMA" series are priced at 1,100 yen (tax included). ※3 Year-on-year comparison for August 2024 - July 2025.

About My Life Co., Ltd. https://www.my-life.jp/

Established in 1997, My Life Co., Ltd. operates 46 All Pharmacy stores in three prefectures: Hiroshima, Okayama, and Shimane. In addition to its pharmacy business, the company also promotes a medical practice management consulting business. Under its corporate philosophy of "For all patients," it is working to build a healthcare system that supports the healthy and fulfilling lives of local communities.

Contact for Inquiries Regarding This News Release

Nippon Shading Co., Ltd. Public Relations Department

TEL: 03-6810-0826 MAIL: [email protected]

HP: https://www.nicho.co.jp/

FACT BOX

Source: PR TIMES
Category: Partnership
Organizations: Amazon
Products / services: 5COINS PHARMA

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Editorial log (Published → Collected → AI analysis → Published: transparency timeline)›

Announced　Jun 12, 2026 11:00 AM — Distributor PR TIMES
Collected　Jun 12, 2026 11:28 AM
AI structured & analyzed　Jun 12, 2026 4:52 PM
Desk-reviewed & published　Jun 12, 2026 11:00 AM

FAQ

Where can I purchase Nippon Shading's "5COINS PHARMA"?

Currently, Nippon Shading's "5COINS PHARMA" is available at 16 "All Pharmacy" stores operated by My Life Co., Ltd., as well as approximately 1,100 other locations (including other dispensing pharmacies, electronics retailers, and Amazon).

What are the main features of "5COINS PHARMA"?

It is characterized as a series of OTC drugs (over-the-counter medications) priced at a flat rate of 550 yen (tax included), focusing on quality and active ingredient dosage, designed to support self-medication.

What is the impact of this partnership on consumers?

Consumers will be able to purchase high-quality OTC drugs at affordable prices more conveniently at "All Pharmacy" stores, making it easier to practice self-medication.

Will Nippon Shading continue to expand sales of its private brand products?

Yes, Nippon Shading intends to contribute further to the promotion of self-medication through the sales and distribution of "5COINS PHARMA." Expansion of handling stores is expected in the future.

What kind of stores are My Life's "All Pharmacy"?

My Life operates 46 pharmacy stores across three prefectures, mainly in Hiroshima, contributing to regional healthcare. Through this partnership, they will handle Nippon Shading's private brand products.

Cite this article — HOW TO CITE

Washin AI News Desk“Nippon Shading to Sell Popular "550 Yen Flat-Rate Over-the-Counter Drugs" at 16 All Pharmacy Stores”AI News by Washin Village（和心村）, Jun 12, 2026. https://aeo.idaeo.ai/ai/nicho-co-jp/en/news/2026-06-12-%E6%97%A5%E6%9C%AC%E8%AA%BF%E5%89%A4-%E5%A5%BD%E8%A9%95%E3%81%AE-550%E5%86%86%E5%9D%87%E4%B8%80%E5%B8%82%E8%B2%A9%E8%96%AC-%E3%82%92%E3%82%AA%E3%83%BC%E3%83%AB%E8%96%AC%E5%B1%8016%E5%BA%97%E8%88%97%E3%81%A7%E3%82%82%E8%B2%A9%E5%A3%B2

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